Lakeshore Advantage Receives Grant for Industry 4.0 Readiness

Lakeshore Advantage is working in partnership with The Right Place and Greater Muskegon Economic Development, building tools which will encourage area manufacturers to explore how Industry 4.0 technologies can increase efficiencies and profits. Contact Amanda Murray if you are a small-to-medium sized manufacturer and want to learn more. READ MORE.

New MIOSHA Guidelines for the Workplace

Michigan COVID-19 Workplace Safety Director Sean Egan hosted a webinar to discuss the updated MIOSHA guidelines. Watch the webinar and read the updated guidelines
Join us for our first in-person event of 2021 where we will celebrate the Holland SmartZone's 5th anniversary with food, fun, and a showcase of our fantastic SURGE startups and entrepreneurs. 
Register to attend
"One of the best lessons I have embraced is to continue to be reflective on what I am learning. It could relate to a career role or specific project or interaction. Asking “what did I learn about…?” can take on a variety of answers. What did I learn about an issue? What did I learn about a skill?What did I learn about the team? What did I learn about myself? The answers generate a learning exercise that allows you to grow as a leader and provide the appropriate support for others."
Read the full interview

Recent Bright Spots and News of Note

Celebrating what makes West Michigan a great place to live, work, learn, grow and start a business. 

Thank You GentexJR Automation, and Michigan Gas Utilities for Your Increased Investment in Lakeshore Advantage. 

Lakeshore Advantage investor support positively impacts the region's economic health.  Contact Beth Blanton at to learn more. 
This news and events update was sent to you as a service of Lakeshore Advantage. We send communications on a regular basis to keep you up-to-date on information that may be helpful to you as a West Michigan primary employer. Please direct questions, comments and future submissions to Kelsey Sivertson at

West Michigan's Business Advantage
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