Internet Marketing Strategy Boot Camp

Join us and discover how to take charge of your website and on-line presence to make it the truly effective marketing tool it has to be. Learn what Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Development, Web Development Best Practices and Web Site Analytics are and how they can work together in this comprehensive, yet understandable hands-on Boot Camp. 
What will you learn?
You'll get practical knowledge, have your questions answered and get one-on-one time with each of the experts on how you can improve or utilize each of the tools and strategies presented. 
Day 1
Attendees will learn about the tools and techniques in a faced paced, focused day of presentations and conversation.
Day 2
One-on-one meetings will be set up with each of the experts to ask the questions that directly impact your business. The experts will provide in-depth reviews of your present effort in things like SEO, SEM, SMM, and Web Analytics. It will be an opportunity to discuss options for your business if you are not already utilizing those tools.
Discover How To:
  • Optimize a site for Internet search engines
  • Make it easier for customers to understand your offerings and to take action
  • Provide content that clients will find engaging and informative
  • Understand how online and offline marketing strategies should work together
  • Make social media work as a marketing tool for your business
  • Properly utilize Search Engine Marketing (Pay Per Click) if it is right for your business.
  • Measure what is working and what’s not
Date:  
April 9 - April 10, 2018

Location:  
Johnson County Extension Office, 3109 Old Highway 218 S, Iowa City 52246

Schedule:  
Day 1: 9am - 9pm, Day 2: 8am - 4pm

Project Fee: 
$750 for single project registration, $1400 for 2 to 5 attendees from the same company. A project proposal will be developed and signed by the attendee or company representative. All companies will be invoiced after successful completion of the boot camp.             
Register
Speakers
Neal Rabogliatti, Digital Marketing Services LLC - Neal Rabogliatti is the owner of Digital Marketing Strategies LLC in Pennsylvania. Rabogliatti has over 14 years of Internet development and marketing experience, specializing in developing strategies for search engine optimization and conversion in the business-to-business and manufacturing sectors. Rabogliatti lectures nationally on search engine optimization and is a member of the Search Engine Marketing Professional Organization (SEMPO).
Paul Gormley, CIRAS - Paul Gormley has been a project manager at the Center for Industrial Research and Service (CIRAS) at Iowa State University for 15 years. His primary goal is to help companies develop innovative, sustainable paths to profit and communicate what makes them great. He has a BS in Electrical Engineering and an MBA from Iowa State University. Prior to joining CIRAS, Paul worked as an Electrical Engineer, first designing and selling commercial and government building energy management systems, then he joined the Winnebago Industries product design team. At CIRAS, he has worked with dozens of companies helping them learn how to more effectively develop new ideas for growth and profitability, craft more relevant market messages, and produce marketing strategies to capitalize on Internet-based opportunities.
Don Stanley, 3Rhino Media - Clients work with Don Stanley when they want to build their businesses using proven digital marketing and sales strategies taught in plain English. As the co-founder of Wisconsin-based 3RhinoMedia, he has personally presented to, lead workshops for and coached a wide array of clients ranging from Fortune 500 companies, NBA and NFL athletes, start-ups and non-profits. One fun fact is Don has consulted with organizations on all 7 continents!
Vince Kostelnik, Ad Ej Solutions - Vince Kostelnik has spent the last 26 years in the B2B manufacturing arena in a variety of capacities, including 14 years selling high technology products in the vacuum deposition industry and the last 12 years in a marketing advisory/consulting role. As a marketer, he believes that whatever approach you take with your target market, it is imperative that you develop a strategy first. Since 2010, he recognized the importance of Pay-Per-Click marketing as a viable tactic that fits well in the Inbound Marketing world. As such, he has been managing Google AdWords accounts and now Bing Ads accounts since then and became a Google Certified Individual in 2012. Today he manages a Google Partner account with multiple B2B organizations included. Vince earned his BS degree in Accounting from Robert Morris University and spent his initial years in business as a Cost Analyst at the United States Steel Corporation. As such, he knows what Return-On-Investment is and works to achieve a positive ROI for all his clients.
Adam Engel, Running Robot - Adam is the original Running Robot, he is all about the massive impact a digital strategy can have on a small business. He has worn many hats in his career, entrepreneur, adviser, strategist, director of operations, and CEO. As a result, he has a unique ability to manage multi-disciplinary projects and navigate complex challenges. Perfected in brand strategy, he is the man who can convert insights and strategies into sustainable and useful advantages for the companies and organizations we work with.
The Center for Industrial Research and Service (CIRAS) provides applied research, education, and technical assistance to Iowa industry through partnerships with Iowa's universities, community colleges, and government agencies.  Assistance is supported in part by the DoC/NIST Hollings Manufacturing Extension Partnership, the DoD/DLA Procurement Technical Assistance Program, the DoC/EDA University Center Program, and the State of Iowa Economic Growth Committee appropriation for the CIRAS Technology Assistance Program.   If you have any suggestions, corrections, or need any assistance accessing the information on our site, please contact the ciras.webmaster@iastate.edu
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