Internet Marketing Strategy Boot Camp


Date:             October 9 - October 11, 2017
Location:      1805 Collaboration Place, Ames IA
Schedule:     Day 1: 10am - 10pm, Day 2: 8am - 10pm, Day 3: 8am - 4pm
Fee:               $749 Early Bird, $649 additional company representative
                      $849 Regular registration, $699 additional company representative
                                *Fee includes course materials, all meals and breaks*
Join us and discover how to take charge of your website and on-line presence to make it the truly effective marketing tool it has to be. Learn about Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Development, Web Development Best Practices and Web Site Analytics in this comprehensive, yet understandable hands-on Boot Camp. 
Early Bird Registration ends September 22, 2017.​​
Register
What will you learn?
You'll get practical knowledge and make progress toward real goals with one-on-one help directly from the experts. Attendees will learn techniques in morning and afternoon sessions and spend evenings working both one-on-one and in groups to develop an Internet marketing strategy and/or improve their actual websites, pay per click programs and or social media effort.
Discover How To:
  • Optimize a site for Internet search engines
  • Make it easier for customers to understand your offerings and to take action
  • Provide content that clients will find engaging and informative
  • Understand how online and offline marketing strategies should work together
  • Make social media work as a marketing tool for your business
  • Properly utilize Search Engine Marketing (Pay Per Click) if it is right for your business.
  • Measure what is working and what’s not
Speakers
Neal Rabogliatti, Digital Marketing Services LLC - Neal Rabogliatti is the owner of Digital Marketing Strategies LLC in Pennsylvania. Rabogliatti has over 14 years of Internet development and marketing experience, specializing in developing strategies for search engine optimization and conversion in the business-to-business and manufacturing sectors. Rabogliatti lectures nationally on search engine optimization and is a member of the Search Engine Marketing Professional Organization (SEMPO).
Paul Gormley, CIRAS - Paul Gormley has been a project manager at the Center for Industrial Research and Service (CIRAS) at Iowa State University for 15 years. His primary goal is to help companies develop innovative, sustainable paths to profit and communicate what makes them great. He has a BS in Electrical Engineering and an MBA from Iowa State University. Prior to joining CIRAS, Paul worked as an Electrical Engineer, first designing and selling commercial and government building energy management systems, then he joined the Winnebago Industries product design team. At CIRAS, he has worked with dozens of companies helping them learn how to more effectively develop new ideas for growth and profitability, craft more relevant market messages, and produce marketing strategies to capitalize on Internet-based opportunities.
Don Stanley, 3Rhino Media - Clients work with Don Stanley when they want to build their businesses using proven digital marketing and sales strategies taught in plain English. As the co-founder of Wisconsin-based 3RhinoMedia, he has personally presented to, lead workshops for and coached a wide array of clients ranging from Fortune 500 companies, NBA and NFL athletes, start-ups and non-profits. One fun fact is Don has consulted with organizations on all 7 continents!
Vince Kostelnik, Ad Ej Solutions - Vince Kostelnik has spent the last 26 years in the B2B manufacturing arena in a variety of capacities, including 14 years selling high technology products in the vacuum deposition industry and the last 12 years in a marketing advisory/consulting role. As a marketer, he believes that whatever approach you take with your target market, it is imperative that you develop a strategy first. Since 2010, he recognized the importance of Pay-Per-Click marketing as a viable tactic that fits well in the Inbound Marketing world. As such, he has been managing Google AdWords accounts and now Bing Ads accounts since then and became a Google Certified Individual in 2012. Today he manages a Google Partner account with multiple B2B organizations included. Vince earned his BS degree in Accounting from Robert Morris University and spent his initial years in business as a Cost Analyst at the United States Steel Corporation. As such, he knows what Return-On-Investment is and works to achieve a positive ROI for all his clients.
Adam Engel, Running Robot - Adam is the original Running Robot, he is all about hte massive impact a digital strategy can have on a small business. He has worn many hats in his career, entrepreneur, adviser, strategist, director of operations, and CEO. As a result, he has a unique ability to manage multi-disciplinary projects and navigate complex challenges. Perfected in brand strategy, he is the man who can convert insights and strategies into sustainable and useful advantages for the companies and organizations we work with.
The Center for Industrial Research and Service (CIRAS) provides applied research, education, and technical assistance to Iowa industry through partnerships with Iowa's universities, community colleges, and government agencies.  Assistance is supported in part by the DoC/NIST Hollings Manufacturing Extension Partnership, the DoD/DLA Procurement Technical Assistance Program, the DoC/EDA University Center Program, and the State of Iowa Economic Growth Committee appropriation for the CIRAS Technology Assistance Program.   If you have any suggestions, corrections, or need any assistance accessing the information on our site, please contact the ciras.webmaster@iastate.edu
Twitter Facebook