All Organizations… Marketers, Retailers, Suppliers, Agencies, Associations, and Corporations Need Consumer Insight Into Sustainability To Respond Strategically!
Just a few opportunities NMI’s 2013 Study revealed:
- The percentage of the general public who indicated they are willing to pay a premium for environmentally-friendly products has doubled since 2012.
- Many consumers feel a strong connection between personal and planetary health, and they see this link everyday from the foods they eat to the cars they drive.
- Consumers incorporate eco-focused behaviors in their lives in many different ways, at varying levels and for different reasons.
- Millennials are driving the growth of many green products and are more likely to buy from companies whose values are like their own. They have the potential to fundamentally change the shape of sustainability as we know it today.
- Despite years of talking “green,” corporations still lag consumer expectations for taking environmental responsibility.
- Hispanics are consistently out-performing other demographics in their eco-concerns and behavior. They are a powerful force and represent a clear opportunity.
