This edition of the BBG Quarterly newsletter broadens the scope of our industry’s understanding of the mega impact of Millennials on commercial real estate. Their influence on all CRE sectors “is the singular most dominant trend” today and for many years to come, according to the "Emerging Trends in Real Estate 2014" report by PwC and the Urban Land Institute.
We submit that the impact is even greater than what’s commonly discussed. This group’s values and influence are redefining the American Dream, or at least switching out its familiar trappings including home and car ownership. That’s not merely influential; it’s iconoclastic.
Through a CRE lens, BBG Quarterly provides a glimpse of what the new American Dream looks like.
Diane Butler, CEO