Check out There's Nothing Like This from Havard Business Review Press!
A smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon.
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From the senior editor at Harvard Business Review |
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There's Nothing Like This |
The Strategic Genius of Taylor Swift
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Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, There's Nothing Like This presents Taylor Swift as the modern and multidimensional superstar that she is—a songwriting savant and a strategic genius.
Swift's fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. And everyone will come away understanding why, even after two decades, Swift keeps winning.
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| By Kevin Evers
9798892790178 | Hardcover
Social Science / Popular Culture
Pub date: April 8, 2025
$30.00 USD | World Rights
Edelweiss | iPage
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