Master Disaster
Take the issue of past, present and future value into its appropriate account when something goes wrong at your golf course.
When something goes wrong at your golf course — and by that I mean, the course itself has been physically and immutably altered, or stands to be — I’m always struck by the superintendent’s reaction.
If a road-widening takes a green away, or some 25-year storm fells dozens of trees, the owner tends to focus on the immediate consequences. But the superintendent is already thinking several steps ahead. He or she is already figuring out what the next three responses should be, from cleanup, to a possible redesign opportunity, to how this will affect the fertilization schedule and beyond.
The owner and the superintendent typically represent opposite ends of the spectrum when it comes to damage control. This makes sense. Owners see the monetary impact first and foremost. Superintendents deal with unforeseen challenges every day — they move quickly from shock to Plans B, C and D. Read More
