10 Ways to Celebrate a Corporate Anniversary
By Paul Provost, President
People remember and celebrate their wedding anniversaries (especially after they’ve forgotten once!). We understand that these milestones are an important way to reflect on where we’ve been and reaffirm our commitment for the future – and we all agree that those things are worth sharing and celebrating.
Why don’t businesses do the same?
Corporate anniversaries are a wonderful opportunity to communicate with your audience – clients, prospects, employees, and beyond – and a perfect time to share your story. It’s a chance to talk about why you started your business in the first place, where you’ve been, what you do, and what makes you different and an opportunity to thank employees and clients who’ve helped you reach this milestone.
We’ve seen clients celebrate 100 years (or more) in business in a big way, setting aside a specific budget to communicate their major milestone. But you don’t need to wait 100 years to talk about your success this way. Commit to celebrating in some way every five years – or every single year – and build it right into your communications plan.
Not sure how to get started? Check out this list of ten ways to celebrate a corporate anniversary.
Contingency Planning
By Frank Wehrmann, Creative Director
The VAST majority of (younger) clients that I have worked with over the last 35 years do not understand contingency planning. They set aside some money for “plan B” but never sort out what kind of eventualities they may have to address in scenario B, C, D, E – or F for that matter.
After all – “I don’t’ know what I don’t know. And I’m sure as hell not going to tell anyone that I don’t because there are 50 people lined up for my job who will swear that they do know!”
Time and money are two other reasons why marcom contingency plans are becoming rare.
If you want to build a decent contingency plan ...
There Are No Shortcuts to Great SEO
By Rui Santos, Online Marketing Manager
Can the damage done to a website from improper search engine optimization (SEO) be undone? The short-term answer is no but that doesn’t mean you shouldn’t fix it. Here’s why:
Search engines like Google Search crawl the web for new content on a regular basis but contrary to popular belief, this might not mean on a daily basis. Much like their secret sauce for determining the rank of websites appearing in Google Search, their crawl process is based on an algorithm. Paired with the fact that regular SEO improvements often take time, fixing SEO errors should be seen as a long-term commitment.
One practice that some outsourced SEO companies enjoy using involves writing content that they then use to spam various websites, especially blogs, social media sites, and pages that allow comments by unregistered users. Some even go as far as paying for incoming links. The end result for the website owner is a temporary spike in low quality website traffic or, worst of all, a complete website ban imposed by search engines.
So what repairs can be made?
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