It's All About The Relationship
Establishing relationships is key to growing a strong female customer base, says Bike Co-op member Vanessa McCracken, owner of Sunnyside Bicycles in Fresno, CA:
"Know who your female customers are and what their goals are. Greet them by name. It goes a long way and sets you apart from the competition." Vanessa adds, "Establishing that relationship and trust can't be emphasized enough, because women will pay for good service, and will drive from other counties to our store to get it. When a female customer walks into Sunnyside Bicycles, she knows that we will welcome her, listen to her, and help her arrive at the purchase decision that’s right for her needs. These relationships have been the foundation in building our strong female customer base.”
A female customer who has an exceptional shopping experience at your store becomes a loyal customer. They will make more return visits and are more apt to become an advocate for your shop, as they are much more likely than men to tell their friends and family about the pleasant experience they had. Bike shops that can make women feel welcome and comfortable will benefit greatly from a larger, loyal female customer base.