"We are no longer in an information age. We are in an age of networked intelligence. The Internet gives us access not only to information, but also to the wisdom of people around the world. Ramaswamy and Ozcan provide guidelines for and rich examples of this new normal."
—Don Tapscott, co-author of Macrowikinomics
"Firms are no longer the center of value creation, which now pivots around around the human experience, interactions, and platforms of engagement. The Co-Creation Paradigm is a multi-layered view of strategy that opens up new insights and points toward profits that are not attainable using conventional tools."
—Venki Rajah, Vice President of Infrastructure Insight, Oracle Corporation
"Creating and maintaining a competitive advantage is a race towards an ever moving target. Co-creation is the latest lever to get ahead by involving business partners, directly drawing upon their skills and efforts. Doing this requires a new business paradigm, which is well captured in Ramaswamy and Ozcan's practical and inspiring book."
—Hans Læssøe, Senior Director, Strategic Risk Management, The LEGO Group
"The Co-creation Paradigm represents the next wave of strategic marketing and management. We need to train our students and re-train our executives to think in terms of co-creation and platform building. Inviting all stakeholders to co-create our business will lead to competitive insights and advantages that are unimaginable in traditional companies."
—Philip Kotler, Northwestern University