Jake Owen made his C2C debut on the main stage at London's 02 Arena on Saturday night.
Long-haired and limbed, he could easily have been mistaken for Keith Urban cosplaying as the fourth member of Midland if he'd only got halfway through a TikTok challenge to take a bath in custard; his bright yellow flares against a smoky black backdrop making him look, at times, like a literal canary in a coalmine.