Explore common sales concepts

As you meet with clients to learn more about their financial goals and death benefit coverage, use our sales concept materials to share how life insurance can fulfill a variety of needs. Our kits provide marketing materials and the know-how to put these strategies to work for you!

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More than death benefit protection

Clients often have competing priorities and a finite number of resources to use in planning for the future. Life insurance can help check off multiple boxes on their financial planning list. Explore how life insurance can meet multiple needs with our educational and client-friendly materials.

Sales concepts playbook

The North American Sales Solution Road Map was designed exclusively for our MGAs and their staff. The purpose of the road map is to help you build deeper relationships with your financial professionals by providing you with a resource to help them succeed. It goes beyond the standard training material to actually give you:

  • Financial professional and client profiles for each sales solution
  • Key selling points and illustration tips

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Sales Concepts Playbook

As independent financial professionals, it is up to you to choose whether any of the sales concepts contained in these materials might be appropriate for use with your particular sales strategy and clients. Please note that North American does not require you to use any of these sales concepts; they are resources that can be used at your option for your own individualized sales presentations if appropriate for the particular client and circumstances.

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FOR AGENT USE ONLY. NOT TO BE USED FOR SOLICITATION PURPOSES.

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