CONNECTS: Leverage IP to Drive Business Value

Learn how an IP Strategy drives business value (and investment opportunity) for your early-stage, high-growth, company. IP, in its many forms, defines what differentiates you from your competition. Being able to describe this strategically can drive up valuations and acquisitions. Thus, to better position a company, business owners must own their IP Strategy and not just leave it to their legal counsel. In this session, learn the basics of what IP is, what an IP Strategy is and how to build an IP Strategy that leverages what makes your company unique to drive business value.