Add the ‘Fear of Missing Out’ to Your Event
I’ve often ruminated that of all the thousands of events that exist, only 5% represent those that I’d consider as ‘must attend.’ These are the events where your absence will be noted, whether you are an attendee, speaker, sponsor or exhibitor. They are the kinds of events that prompt a ‘fear of missing out” (FoMO)– […]
How to Build a Key Account Strategy Which Doubles Sponsor Sales
It’s been a long time since I have chatted with Dave Lutz of Velvet Chainsaw, and I am glad I did recently. I was delighted to catch up with him given that he agrees that the top problems with events, in order of impact, are: Not making enough money Not getting enough attendees Not getting […]
Tradeshow Week Vacuum Filled by TSNN — New Editorial Staff and Industry Event Announced
My buddy Steven Nold is always working hard…. Peterborough, NH (APRIL 29, 2010) – Less than two weeks after the closing of Tradeshow Week, the U.S. exhibition industry’s only weekly print publication, Peterborough-based Tarsus Online Media, a division of Tarsus Group plc, announced plans to redesign its Trade Show News Network (TSNN) website to fill […]
How to Engage your Conference Audience
I like Dave Lutz of Velvet Chainsaw, and I see him all over the country(IAEE, Expo! Expo!, etc). He’s teaming up with Jeff Hurt of Midcourse Corrections, and I love this article to shale up the format of the average everyday conferences. Enjoy his article: If you wanted to create a conference environment that was […]