Survature combines latest advancements in psychology, interface design and AI.
Psychology
The fastest path to authentic answers is to observe behavior.
Observing unfiltered and uninhibited behavior is the key to understanding how people think. Beyond simply recording answers, Survature observes how people behave with what looks like a fast and user friendly survey. The combination of data and psychology delivers more dimensionality in the understanding of what drives choices by human and human organizations. More dimensionality means precision, depth, and clarity when you formulate plans to impact future results.
Interface Design
Get far more answers in far less time.
In today’s digitally driven world, to have a firm foundation of user engagement requires a pleasant and purposeful experience. This need is driving advancements in digital interface design. Besides aesthetics, ease of use, functional clarity, etc., the core is to have true empathy and philosophically embrace the drive to humanize user experience. We’ve taken those advancements and redesigned the environment to collect digital input from authentic human beings. You won't believe how empathy can change the kind of data you can get.
Artificial Intelligence
Harness data to separate true change factors from noise.
Human psychology is complex and hard to ascertain, but knowing the psychology can really help leaders anticipate and plan for the future. Chief among the human complexities are constructs like the hierarchy of needs, sense of risks, and perception of constraints. These concepts require advanced tools to measure accurately. Survature uses machine learning to automate the required pipeline. You get intuitive and powerful storytelling visualizations, from which you can see an all new information space that links intrinsic psychology with the extrinsic real world.
Survature unifies all of this into one instrument— introducing The AnswerCloud™
Survature’s AnswerCloud™ provides a scientific process to ask powerful questions in a quick, easy, and user-friendly way—people love it!
The AnswerCloud™ captures “what people say” and “how they say it” by using a novel digital engagement model to get deeper data about their interaction behavior.
Conventional surveys don’t show the real picture
Conventional surveys are superficial. They cannot reveal which issues are the key issues. Why? They are limited to one dimension.
How do you decide which “poor performer” is the key to fix?
The psychology dimension gives you visibility into the future
Survature provides a two-dimensional view that links intrinsic psychology with the real world. You'll see what drives decisions by organizations and people. You see what matters most.
The AnswerCloud provides the psychology dimension by capturing your respondents' top-down attention. The related cognitive theory states that the first things people attend to are those that are the most relevant or important to them at the moment.
Better yet, this all new two-dimensional information space enables deep, fully automated analysis which creates concise and distilled data products, like our Action Priorities Grid (APG) and Complete Profile Report (CPR), in real time.
Request a demo to learn more about our fully customizable data products that produce useful insights every time.
Start with one of our customizable AnswerCloud templates
Ask big questions and discover actionable insights using Survature’s all-new survey platform that increases participation and reveals participant priorities with scientific precision based on a plethora of new discoveries in management and social sciences.
Business & Product Innovation
Accelerate the innovation process and reduce risks by finding critical information earlier.
