Wine & Food Affair 2021 - participating winery

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* 1. Winery Name

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* 2. Broad Brush Answer - did the event work at your winery

YES - for the most part

NO - we had multiple issue

NEEDS IMPROVEMENT - would try again, but need to make some changes in the way it is designed

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* 3. How was your tasting set up?

Seated at tables

Standing at the bar - but socially distanced

Walk through - pourers at barrels, customer walked from barrel to barrel (or table to table)

Other (please specify)

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* 4. Did your guests show up on time?

Yes, for the most part

No, we had lots of issues

We had to call quite a few to check on their arrival times, see if they were still coming

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* 5. How was check-in, was it easier since it was limited by reservation?

We had one person checking in guests, getting them seating and managing reservations

It was a bit hectic, since so many people showed up at the same time

Seemed to flow along with no problem, even got easier as the day went on and we got in the flow of it.

Weekend just flew by, customers were for the most part on time, so it was easy

Other (please specify)

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* 6. Were the reservation times, enough time, for tasting and purchasing? Times were 50 minutes for tasting, then 25 to drive to next location.

The time allowed worked for us

We wanted MORE time with guests

We could have had LESS time, people were anxious to move on to next winery

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* 7. We know you need to confirm numbers with your caterers. Is 10 days prior to the event enough time for you to receive your RSVP list?

Yes

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* 8. Customer feedback about the reservation system...

They liked having reservations and being seated - we were expecting them - they felt special

They complained all day. They can't wait to go back to the "way it was before".

They liked having the reservations, but thought the system for booking was complicated.

They complained about having problems getting the itinerary they wanted

Other (please specify)

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* 9. As a winery, what information would have made it easier for you to plan and manage this event (and events going forward).

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* 10. Did you save some seating to sell yourself and did you manage to fill those with non-event tasters?

We gave all seating to the event

We saved about 1/2 of our seating to sell and we did sell some of those

We saved some seating, but didn't sell them

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* 11. Did the sales pay off, were you happy with the results?

Yes - it was a good sales weekend for us

No - we have had better sales without an event

TBD - it was a lot of prep work, food costs, etc, we need to work through the final numbers

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* 12. Did you sign up some wine club members? They are usually the bonus of event participation - new customers!

Yes

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* 13. Did your food pairing work, were customers happy about it and did you have enough?

Customers loved it - all worked out

We had mixed reviews, but we did have plenty. People seem to just want MORE

We had issues and did our best to make everyone happy with our food pairing.

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* 14. Are you EXCITED to have this big event done? Do you have some ideas to make it better the next time around?

Yes, it was fun to have a full weekend of event guests

Yes, we had a good time and have ideas to make it better for our next event

No, it was stressful and customers were not appreciative

Other (please specify)

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* 15. How can we make it better for the next event (Winter Wineland). Your suggestions, or things customers mentioned. This is new territory for all of us, there's a learning curve to Cellar Pass for us, for you and for our customers. The more input the better.

The clock it ticking... Wineland tickets go on sale in about 2 weeks. So we need your input now.