Annual Wine Road Membership Meeting 2021

This is our Annual Membership Meeting for owners, general managers, hospitality directors or tasting room managers, lodging owners and innkeepers.

We will recap Wine Road's accomplishments from 2021 and share our plans for 2022.

There is no cost to attend, but please register and bring two bottles of wine. One to share at this meeting and one for Wine Road to use during the coming year. These wines will be used for press events, featured on our podcast, delivered to concierge in SF or for donations.

 2:15-2:45 Check-in, get a glass of wine and settle in

2:45-3:15 Meeting Begins - Wine Road presentation

3:15-4:15 Sandra Hess

4:15-5:00 Wine Reception + Tasty Bites

5:00...head home, fully informed about Wine Road and all of our awesome programs and totally inspired by Sandra Hess!

We are thrilled to announce that Sandra Hess, Wine Consumer Engagement & Direct Sales Strategist is our keynote speaker. Sandra's Bio

TOPIC - DTC Winery Staff Training & Development Tools

1. How to Remain High-Touch in a Touchless Society

2. Top Tools for Motivating and Empowering Frontline Staff 2022+

3. Top Tools for Strengthening DTC Staff Compensation Plans 2022+

4. How to Build and Retain All Star DTC Talent

5. How to Measure DTC Sales and Engagement Success at every Customer Touch Point

It is so great to be able to host this event in-person. We can't wait to SEE PEOPLE! Thank you to the team at Coyote Sonoma for hosting us.

We will NOT have this on ZOOM, but we will do our best to record the meeting to share for those that are not able to attend.

Seating is limited to 80 people. 

Please - Only 2 people per winery or lodging.

Please bring TWO bottles of wine - one to share tonight and one for Wine Road to use as needed for press, podcasts, donation baskets etc.

                                                                     ======================