Thursday, February 8, 2024 12:30 – 1:30 p.m. EST Swartz Center for Entrepreneurship, 3rd Level, Tepper Quad/Virtual Option Presenter: Sreekar Gadde, BlueTree VC & Jason Somma, Attorney/Consultant
Intangible assets currently account for 90% of the the S&P 500 index’s total value. For startups, the entire value is often based solely on intangibles. This session focuses on using efficient intellectual property (IP) strategies to drive business value (and investment opportunity) for your early-stage, high-growth, company. IP, in its many forms, as it often defines what differentiates you from your competition. Being able to describe this strategically can drive up valuations and acquisitions. Further, to better position a company, business owners must own their IP strategy and not just leave it to their legal counsel. In this session, we go beyond the basics of what patents, copyrights, and trademarks are, focusing instead on how to build an IP Strategy that leverages what makes your company unique to drive business value.