The GWSB Proud Podcast, Episode 21: Creating a Food & Sports Lifestyle Brand by The GW School of Business published on 2021-08-13T00:07:39Z Prior to the COVID-19 pandemic, 80% of Americans tailgated at sporting events and spent $35 billion a year on food and drink alone. During the pandemic, millions of Americans found themselves “homegating” during sporting events. An avid sports fan from birth, GWSB Executive MBA alumna Daina Falk set out to create a lifestyle brand like Martha Stewart Living — but for the sport fan lifestyle. She’s built a fun and exciting brand, Hungry Fan, providing food and beverage products, recipes and party ideas, while building an online community of sport fans and foodies alike. In this episode, we learn from Daina about the challenges of being a female entrepreneur in a male-dominated industry, lessons on entrepreneurial resiliency when the unexpected happens, and how MBA skills can contribute to entrepreneurial success. Genre education