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Control the Negotiation Before It Begins

Artwork: Jack Sutherland, Ancient Sun, acrylic and oil on linen, courtesy of saatchiart.com   

Countless books and articles offer advice that can help deal makers avoid missteps at the bargaining table. But some of the costliest mistakes take place before negotiators even sit down to discuss the substance of the deal. That’s because people fall prey to a seemingly reasonable—but ultimately faulty—assumption about deal making. Negotiators often take it for granted that if they bring a lot of value to the table and have sufficient leverage, they’ll be able to strike a great deal. While those things are certainly important, many other factors influence where each party ends up.

A version of this article appeared in the December 2015 issue of Harvard Business Review.

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