Stay In Your Lame: "The gist of this [panel] is how not to be lame on social media in 2023," said Beasley WXTU/Philadelphia afternoon personality Nicole Michalik at this morning's (3/15) "Socially Acceptable: Understanding the Platforms of Today." Live Nation Sr./Dir./Artist Partnerships Stefany Reed said the first step is understanding "you don't have to go viral every time. You just have to be [where people can] find you." This Is It Network CEO/Exec. Producer Cheldin Rumer added, "You don't have to master every space ... spend the majority of your time honing your craft." Lucchese Bootmaker Head/Omnichannel Marketing and Programs Kelsey Charles suggested paying attention to a targeted audience's demographics and preferred platforms, then figuring out how and why your story "fits into each."