All eyes are on Barron Trump as Inauguration nears. Here's why people can't get enough of him.

Despite it being President-elect Donald Trump's return to Washington, D.C., many will be focused on a younger Trump: 18-year-old son Barron.

The internet went wild for the New York University freshman in November when a viral video of the then-young Barron loving a designer briefcase made its rounds online.

Not only did he stir up his father's name beyond politics, he also played an advisory role in his reelection, tapping into the younger generation of men that was so key in Trump's victory.

But the youngest child of the former and future president has largely stayed out of the spotlight since becoming an adult last year. Inching closer to Inauguration Day, spectators can expect to see more of him as children of the president-to-be play a role in the pageantry.

Here's what you need to know about Barron ahead of Inauguration Day.

What role will Barron play in a second term?

Trump's children have been ever-present forces in his business and political career throughout the years. His daughter Ivanka and son-in-law Jared Kushner served as senior advisers during Trump's first term.

Donald Trump Jr., made headlines throughout his father's third presidential campaign while on the trail with him. This month, the oldest Trump child visited Greenland amidst public talks from his father about acquiring the remote Arctic island, not ruling out the use of military force to do so.

But most information we learn about Barron comes from his parents, notably his mother, incoming first lady Melania Trump.

Barron was the only Trump child absent from the 2024 Republican National Convention in July where his father accepted his party's presidential nomination. He also declined to serve as an at-large delegate for Florida citing prior commitments in a statement made by Melania.

Though he hasn't often shown up publicly for his father the way his half-siblings have, Barron is making waves in other ways.

Barron, a young white male, was himself the demographic, "the bro vote," that the Republican ticket was attempting to appeal to in November and ended up being a strategic victory for the clean sweep election. Thanks to the advice of his youngest son, Trump has said he made efforts to gain young people's support through podcast appearances with personalities like Joe Rogan.

Why are people obsessed with Barron?

Typically, the children of presidents are protected from the scrutiny of the media and the public eye until they become adults. But now that Barron is 18, the internet is having a heyday with the 6-foot-7 Manhattan elite.

Barron's appeal might have something to do with his relatability as a quiet young man in contrast to his father who is an infamously polarizing figure in both politics and popular culture.

Barron "humanized Donald Trump as a dutiful father for some conservative voters," George Washington University professor of American Studies and Political Science Elisabeth Anker previously told USA TODAY.

Though he doesn't have a rags-to-riches underdog story, his mother's account of his experience with bullying in her bestselling memoir gives a glimpse into how even a model's and billionaire and political powerhouses' child can have common experiences. That combined with his support of Trump and the MAGA agenda, Barron became a recipe for "a more youthful Trump."

Even those who don't like his dad's politics jumped on the meme train in November when a 2010 video clip from "Larry King Live" of then-young Barron in Trump's office resurfaced and went viral. The audio was even turned into a club remix.

In it, Barron says "I like my suitcase" in an apparent Slovenian accent, pronouncing it as "sootcase," while holding a designer briefcase. He then asks Slovenia-born Melania, "I have to go to school now?"

She proceeds to tell him it's not time for school, and the then 4-year-old persists: "Now, I'm gonna go?"

A comment from a user underneath a repost of the clip read: "I dislike Trump (but) I like My suitcase."

Contributing: David Oliver.