Virtual Subsistence Marketplaces Conference

Zoom Room 1 – Addressing Challenges in Domains of Subsistence Marketplaces

Chair: Laurel Steinfield, Bentley University - Boston, Massachusetts (LSTEINFIELD@bentley.edu)

Fostering Adoption of Social Security Pension Schemes in Low Income (Subsistence) Marketplaces:  The Bottom up Approach

• Preeti Devi (mpreeti241@gmail.com)
• Tejinder Sharma (tsharma@kuk.ac.in)

Kurukshetra University - Kurukshetra, India

Dignity and Dependency in the Acquisition and Consumption of Social Program Resources

• Courtney Nations Azari (courtney.azzari@unf.edu)
  University of North Florida – Jacksonville, Florida, United States
• Stacey Menzel Baker (StaceyMenzelBaker@Creighton.edu)
  Creighton University – Omaha, Nebraska, United States
• Meredith Rhodes Thomas (mthomas@business.fsu.edu)
  Florida State University - Tallahassee, Florida, United States
• Aronté Marie Bennett (Aronte.Bennett@villanova.edu)
  Villanova University – Villanova, Pennsylvania, United States

Normative evaluation and social norms influencing the sanitation behavior in rural India

• Deepa Gupta (f1402@irma.ac.in / deepa.gupta20@gmail.com)  
• Indranil De (indranil@irma.ac.in)
• Saswata Narayan (saswata@irma.ac.in)

Institute of Rural Management, Anand (IRMA) - Gujarat, India

Vulnerability in Subsistence Marketplaces

• Krzysztof Kubacki (krzysztof.kubacki@aut.ac.nz)
  AUT University – Auckland, New Zealand

• Dariusz Siemieniako (dsiemieniako@kozminski.edu.pl) 

  Kosminski University - Kozminski University, Warsaw, Poland

Zoom Room 2 – Understanding Needs of Subsistence Consumers

Chair: Srinivas Venugopal

Shoppers’ Behaviour in Indian Shopping Streets: A Model of Tangible & Intangible Factors Leading to Re-Patronage Intention 

• Pranay Verma (pran.verma@gmail.com)   
• Mamta Mohan (mmohan@amity.edu)
• Renu Sharma (renukriti@gmail.com)

Amity University, India

Consumer food safety perceptions and coping strategies in developing and emerging markets: Insights from Nairobi, Kenya

• Jane Chege (Jane.chege@wur.nl)
• Paul Ingenbleek (paul.ingenbleek@wur.nl)
• Arnout Fischer (arnout.fischer@wur.nl)

Wageningen University & Research – Wageningen, Netherlands

Promotional Efforts of the Pharmaceutical Industry and the Well-being of Vulnerable Consumers in Subsistence Marketplaces: A Case from Sri Lankan Over the Counter (OTC) Drugs Market

• Sara Baskentli (sara.baskentli@wwu.edu)
  Western Washington University - Bellingham, Washington U.S.A.
• Samanthika Gallage (Samanthika.gallage@staffs.ac.uk)
  Staffordshire University - Stoke-on-Trent, Staffordshire, United Kingdom

Connotations of Subsistence Marketplace Consumers towards Advertisements

• Gurpreet Kaur (kaurmilan1992@gmail.com)
• Ashok Sharma (lectashok@gmail.com)
• Tejinder Sharma (sharmatejinder@gmail.com; tsharma@kuk.ac.in)

Kurukshetra University - Kurukshetra, India

Zoom Room 3 - Marketing and Management in Subsistence Marketplaces

Chair: Saravana Jaikumar, Indian Institute of Management, Kolkata, India

The Impact of Marketplace Literacy on New Product Purchase for Subsistence Consumers: A Field Experiment

• Nita Umashankar (numashankar@sdsu.edu)
• Arun Sreekumar (aruns2@illinois.edu)
• Ashley Goreczny (goreczny@iastate.edu)

Impact of Marketing Mix for Essential Products on Behavior: An Overview of Subsistence Marketplaces in Haryana, India

• Dr. Kamalpreet Kaur (kamal_chalals@yahoo.co.in)
• Major Singh (khehra_ms@yahoo.com)

D.A.V. College Pehowa

Caste-based Marketplaces - The fringes - Experiences from India

• Bhupesh Manoharan (bhupeshm14@email.iimcal.ac.in)
• Krishanu Rakshit (krishanu@iimcal.ac.in)

Indian Institute of Management Calcutta

Zoom Room 1 – Creating Social And Environmental Initiatives in Subsistence Marketplaces

Chair: Srinivas Venugopal

The Business Models of Social Enterprises and Subsistence Marketplace Entrepreneurs: Deriving Synergies in Action

• Hussein Faruque Aly (h.faruquealy@lancaster.ac.uk)
  Lancaster University – Lancaster, United Kingdom

How Social Enterprises Work Nested Institutions to Foster Market Inclusion of the Differently-Abled in Subsistence Marketplaces

• Priyanka Jayashankar (priyanka@iastate.edu)
  Iowa State University – Ames, Iowa, United States
• Srinivas Venugopal (svenugop@uvm.edu)
• University of Vermont – Burlington, Vermont, United States

Sustainable Corporate Strategies for Alleviating Homelessness: An Exploratory Analysis and Proposed Framework

• Saroja Subrahmanyan (ssubrahm@stmarys-ca.edu)
• Kelly Weidner (klw7@stmarys-ca.edu)

Saint Mary’s College of California – Moraga, California, United States

Sustainable Tourism in Ladakh: Challenges, Opportunities and Innovation

• Sheetal Kapoor (sheetal_kpr@hotmail.com, sheetalkapoor.in@gmail.com)

• Kamala Nehru College, University of Delhi, Delhi, India

   

• Jigmet Wangdus (jwangdus30@gmail.com)

   

Zoom Room 2 – Enabling Inclusive Growth in Subsistence Marketplaces

Chair: Ronika Chakrabarti

Financial Inclusion in India: Overcoming the Digital Divide

• Amit Das (amit.das@ifmr.ac.in)
• Shobha S. Das (shobha.das@ifmr.ac.in)

Institute for Financial Management and Research (IFMR) - Sri City, Andhra Pradesh India

Retailer satisfaction antecedents and usage intention of digital payment services: An explorative study

• Ambika Prasad Nanda (fpm16.ambikaprasad@spjimr.org)
  S P Jain Institute of Management and Research (SPJIMR) - Mumbai, India 

Competitive Dynamics in Frontier Markets: Insights and Implications from the Mobile Telecommunications Industry in Africa 

• Mohammad Jahanbakht (mohammad.jahanbakht@salemstate.edu)
  Salem State University – Salem, Massachusetts, United States
• Romel Mostafa (rmostafa@ivey.uwo.ca)
  Ivey Business School - London, Ontario, Canada

Growing People: Empowering Subsistence Entrepreneurs through Microfinance

• Leslie Koppenhafer (lesliekoppenhafer@boisestate.edu)
  Boise State University – Boise, Idaho, United States

Zoom Room 1 –

Chair – Myla Bui

Incidence of Poverty and Customer Value Perceptions: An Investigation to Correct the Dark Side of Marketing

• Kavita Sharma (manisha8924@gmail.com)
• Manisha Tiwari (ksharma.dse@gmail.com)

The Empowerment Cycle

• Francesca Lucchi, Marketplace Literacy Project (francescalucchi@ymail.com)

           Free-lance consultant, as Gender and Development Expert

Well-being in Low-Income Settings

• Myla Bui (My.Bui@lmu.edu)
  Loyola Marymount University – Los Angeles, California, United States

Daring to Grow? ZMET Analysis of Individual Aspirations and Environmental Challenges of Subsistence Marketplace Women in India

• Preeti Priya (preeti@irma.ac.in)
• Anand Venkatesh (anand@irma.ac.in)

Institute of Rural Management, Anand (IRMA) - Gujarat, India

Subsistence Entrepreneurship 1

Chair: Arun Sreekumar

Identifying counterfeit products from rhetorical markers in product descriptions

• Arun Sreekumar (aruns2@illinois.edu)

Selling snail soup to build the family: The tensions of micro- entrepreneur women in Casablanca

• Delphine Godefroit-Winkel (d.godefroit-winkel@tbs-education.ma)
  Toulouse Business School, Casablanca Morocco

Exploring the Linkages between Embeddedness, Culture and Innovations in Subsistence Marketplaces

• Fredah Mwiti (f.g.mwiti@kent.ac.uk)
  University of Kent – Kent, United Kingdom
• Winfred Onyas (w.onyas@leicester.ac.uk)
  University of Leicester, Leicester, United Kingdom

Subsistence Entrepreneurship 2

Chair: Ronika Chakrabarti

Understanding How Lifestyle and Internal Aspiration Shapes Artisan Entrepreneurs’ Commitment to Government Initiatives: A Case Study of Thailand

• Kittipoom Supamontr (k.supamontri1@lancaster.ac.uk)
• Ronika Chakrabarti (r.chakrabarti@lancaster.ac.uk)
• Ahmad Daryanto (a.daryanto@lancaster.ac.uk)

Lancaster University – Lancaster, United Kingdom

Entrepreneurship in A Refugee Settlement

• Jason D’Mello (Jason.D'Mello@lmu.edu)
  Loyola Marymount University – Los Angeles, California, United States
• Raed Elaydi (relaydi@roosevelt.edu)
  Roosevelt University

Street-vending: Micro-Entrepreneurship for Individual and Collective Wellbeing

• Steve Rayburn (steven.rayburn@txstate.edu)
  Texas State University – San Marcos / Round Rock, Texas, United States
• Mario Giraldo
  Universidad del Norte (Colombia) – Barranquilla, Columbia
• Luis Garcia