Hey, it’s summer, so ’tis the season for scavenger-hunt-styled marketing efforts. A new example is 23-year-old country singer Kelsea Ballerini, who was nominated for Best New Artist at the Grammy Awards this year.
Ballerini is offering sneak peeks on the Foursquare-owned mobile app, Swarm, to generate buzz for her sophomore album, Unapologetically, which will be released by Black River Entertainment on Nov. 3. Through this weekend, global users of Swarm—which reportedly attracts about 8 million check-ins a day—can follow Ballerini and the
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