Latest in Upfront

GroupM, the media buying arm of advertising giant WPP, is planning to double its annual investment in women’s sports and create a dedicated marketplace to facilitate deals. The initiative will begin in the 2024-25 upfront, with an initial roster of advertisers including Adidas, Ally, Coinbase…

Tom Hanks will host and narrate a 20-part documentary series about World War II on the History Channel. The project from Nutopia is one of several unveiled Wednesday by A+E Networks as it convened its virtual upfront presentation to advertisers. Along with the Hanks series, History is also…

TelevisaUnivision is seeing overall upfront volume growth in the high-single digits for the company’s best showing in nearly decade. Advertisers helped TelevisaUnivision buck industry trends on price and volume, a person familiar with the situation said. The insurance, auto and telco categories led…

CBS parent Paramount Global and Fox Corp. weighed in on their upfronts today, following NBC last week. The former has closed its 2024 selling season up “low-to-mid single digits” in dollar commitments. Fox Corp. showed gains in news and is looking at a fall slate of sports, animated and unsripted…

CNN unveiled three new non-fiction series at the Warner Bros. Discovery upfront, giving a glimpse of its plans after the unit was greatly scaled back last year. The projects include Columbia: The Final Flight (working title), which tells the story of the Columbia Space Shuttle disaster. The series is…

UPDATED: CNN Worldwide CEO Chris Licht confirmed that Kaitlan Collins would be taking over the 9 p.m. ET primetime slot, filling a major hole in the network schedule as it faces sagging ratings. The move had been expected, as Collins, who is co-anchor of the network’s morning show, also has been…

It’s official. Archer is coming to an end. The long-running animated comedy will conclude with its upcoming 14th season. Season 14 will premiere August 30 on FXX, with two new episodes beginning at 10 p.m. ET/PT and stream the next day on Hulu. Related Stories …

NBC is opening up a new fall comedy block on Tuesday nights and has pushed a couple of its drama series to midseason. The network unveiled its fall schedule, which sees Jon Cryer's Extended Family run after Night Court, Quantum Leap moves to Tuesday night, while Found replaces Law & Order: Organized C…

A&E has announced a whole slate of unscripted programming, including the expansion of its weekend lifestyle block, as well as additional culinary content and Biography documentary specials. Anthony Anderson and Cedric the Entertainer are set to host A+E’s Kings of BBQ (w/t), who will be working…

CW chief Mark Pedowitz tried to put some context around an upcoming ownership shift of the network. It’s not a typical corporate deal, he said, because the CW is an important brand, and a well entrenched one. "You may have heard the CW is undergoing a bit of a transition of its own. But we’ve become more than just a…

The Super Bowl-winning 2000 Baltimore Ravens were among the NFL’s greatest defensive teams ever, and now the team is getting 30 for 30 treatment. ESPN Films has kicked off production on a documentary on the squad led by future Hall of Famers Ray Lewis and Rod Woodson. The doc centers on one of the most notorious…

The newly merged Warner Bros. Discovery will host its first Upfront event on Wednesday, May 18 at The Hulu Theater at Madison Square Garden, showcasing its combined portfolio of content, brands, franchises and talent, ad sales chief Jon Steinlauf said Monday. The event is likely to be packed with clients, agency…