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World Tea Virtual Summit: Strategies for Success Day 1

Start Date:3/15/2021

Start Time:2:00 PM EDT

Duration:220 minutes

DAY 1 AGENDA:

2:00pm ET | Introductory Remarks

- Tim McLucas, VP & Market Leader, Hospitality Market, Questex
- Faith Bailes, Community & Conference Content Manager, World Tea Conference & Expo

Break

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2:10pm ET | State of the Industry
Join us for an update on the tea industry in North America. How have the past months impacted us and what trends should you be paying attention to.

- Shabnam Weber, President, Tea & Herbal Association of Canada

Sponsored by:


Break

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2:30pm ET | Let’s Rethink How We Train New Employees
The most consistent and pervasive need that retailers have brought to World Tea Expo for 15+ years is affordable training for new employees. Even minimum wage, part-time staff need to be able to speak competently and confidently with customers. They need to know more than the difference between green and black tea; they need to know how to make a sale. Let’s consider how this can be done without costing thousands of dollars and hundreds of hours.

- Babette Donaldson, Founder, Tea Sippers Society

Sponsored by:


Break

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3:00pm ET | Keeping Your Business Immune by Harnessing the Power of a Different Approach
Currently, everyone is scrambling to navigate through times that are consistently shifting. Rona has some tangible answers that can help you prosper through them. Don’t miss this presentation on partnership marketing with a Q&A to follow.

- Rona Tison, Exec. Vice President- Corporate Relations & PR, ITO EN

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3:30pm ET | How to Turn Your Tea Passion Into a Business
You can make money doing what you enjoy and you should. In this presentation Emilie Jackson, MS will talk about how she came into tea and how she turned her passion for health and wellness, culture, and tea traditions into a successful business.

- Emilie Jackson, Owner, Emilie's French Teas

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4:00pm ET | Controlling Your Tea's Infusion Without the Mess
Ever wonder how to get the perfect tasting tea on the go? Until now, your options were limited. You could settle for bitter tasting tea or make a mess trying to remove your tea bag or infuser from the boiling hot water. And then what do you do with that leaky tea bag, and how can you save it for later to re-steep? That is exactly how Menna came to life. Menna is a patented tea infuser that allows you to control the flavor and intensity of your tea, at home or on the go, by simply turning a ring on the outside of the bottle. No mess, no stress. Just the perfect tea every time.

- Orit Eisenberg, President & CEO, Menna Life
- Natalie Ben-Zur, Vice President & COO, Menna Life

Sponsored by:

4:30pm ET | Tea Tycoons
What is Tea Tycoons? A new program to celebrate and honor emerging small businesses producing innovative products for the global tea industry. Three winners will be declared for categories that include: Innovation (dynamic, new idea, method, or device that demonstrates clear value for tea industry), Green/Sustainability (focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs), and Unique Customer Engagement (company creates a fresh approach to client relationship with its customer base to foster brand loyalty and awareness).

- Angelica Palladino, General Manager, Four Seasons Hotel
- Babette Donaldson, Founder, Tea Sippers Society
- Eve Hill Angus Restaurant Critic, Writer

5:00pm ET | Perfectly Paired Scones and Tea
Nothing goes better with the perfect cup of tea than a made from scratch, freshly baked scone. You’ve never tasted scones like this before. Since it's Happy Hour, we will be chatting about It’s 5 O’clock Somewhere Scones that perfectly complement the robust flavors of loose-leaf tea that we all enjoy. We’ll be sharing information on choosing perfectly paired flavors like Apple Bourbon Scones with Bourbon Black Tea, Bailey’s Irish Cream Scones with Bailey’s Green Tea, and Strawberry Champagne Scones with Strawberry Champagne White Tea. Sell more tea by making it an experience and make every experience a tea party!

- Erika Shanoff, Owner, Erika's Tea Room and Gifts, Inc.
- Leila Shanoff, Owner, Erika's Tea Room and Gifts, Inc.

Sponsored by:

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Speakers

Faith Bailes

Conference and Content Manager for World Tea Conference & Expo

Questex

FaithAnn Bailes has been involved in the Tea Industry since 2002. She was one of the 3 founders of Take Me 2 Tea, a business to business Trade Show. During her time developing the trade show, she had the privilege of getting to know everyone involved in the Tea Industry from growers, importers, retailers, publishers, speakers, and authors. After selling her interest in World Tea Expo she worked with ITI in Sales & Marketing then she moved to the US Tea Association and worked for STI the education arm of the Tea Association. After the sale of World Tea to Informa she went full circle and took the position of Conference and Content Manager. Currently, she is engaged as the Content Manager for Questex the current new owners of World Tea Conference + Expo.

Tim McLucas

VP & Market Leader, Hospitality Market

Questex

Tim leads the Bar & Restaurant group within the Hospitality division of Questex, which includes the Nightclub & Bar Show and VIBE Conference, two of the leading beverage events in the US; and now includes the World Tea Brands. Tim’s career has spanned 25 years in the tradeshow, conference and events sectors, working across multiple different vertical markets, helping to enhance the experience and business development opportunities for our global audience of customers, attendees and suppliers.

Shabnam Weber

President

Tea and Herbal Association Canada

Recognizing the companies, products, individuals and expertise that are leading the industry in 2020.

Babette E Donaldson

Owner

Tea Sippers Society

Babette Donaldson, author of The Everything Healthy Tea Book and the Emma Lea Books and Fun With Tea is also the founder of the International Tea Sippers Society that publishes the tea information website, T Ching. She began her study of tea in the 1970's as a ceramic art student at San Francisco State University. Studying the history and elegance of ancient teaware inspired her life in tea, best expressed in one of her projects, Sip for Peace, for which she earned Best Consumer-Oriented Marketing Campaign the World Tea Expo. During 2021 she will renew Sip for Peace and also launch a new tea lover's resource, Tea “U”.

Rona Tison

E.V.P of Corporate Relations & PR

ITO EN (North America) INC.

A tea industry connoisseur with a refined approach to the U.S. Japanese culture and innovative marketing, Rona Tison currently serves as the Senior Vice President of Corporate Relations at ITO EN(North America) INC., Japan’s #1 green tea brand and the world’s leading purveyor of award-winning, premium and sustainably-grown green tea. Tison is responsible for maintaining and developing the company’s corporate image through branding, public relations and promotional events. In addition to her role at ITO EN, Tison serves on the Tea & Health Committee of the U.S. Tea Council, and is a member of the U.S. Tea Association, the Specialty Tea Institute, the US-Japan Council and Japan Society. Her tea industry prowess has led her to speak at the World Tea Expo, San Francisco, Los Angeles & Northwest Tea Festivals, Shizuoka World Tea Festival, James Beard House and Smithsonian Lecture Series.

Emilie Jackson

Owner/Emilie's French Teas

Centered Spirit

Originally from France, Emilie Jackson speaks English, Spanish and French fluently. Before settling in the United States, Emilie lived in France, Portugal, England, and Mexico where ancient healing traditions are still alive. After working in International Business and Marketing for over 15 years, Emilie decided to pursue her dream of entrepreneurship. In 2017 she cofounded Centered Spirit: A Cultural and Holistic Center and Emilie's French Teas. Emilie has a passion for cultures and traditions from around the world - especially tea rituals. Visitors to the French Tea Room quickly find out that her enthusiasm for the Art of Tea is contagious. Emilie loves sharing her passion for tea so please do not hesitate to contact her and ask her about everything tea and culture related.

Orit Eisenberg

Owner

Menna Corporation

Meet Orit, fearlessly authentic and always with a smile. A proud mother and business woman, she believes in always being the energy you wish to attract. Orit has been in the business development field for over 30 years. With an extensive background in product development, she wanted to create a product that would truly attain ones needs, as a result Mennä One was born. The idea came from always thriving to have the right balance in one’s life. With balance comes flexibility and that’s what Mennä brings to the table. Orit’s visionary ideas in the world of hydration are what sets her apart from others.

Natalie Ben-Zur

Vice President & COO

Menna

Meet Nat, she replaces the fear of the unknown with enthusiasm. She's a real adventurer. A true tea-a-holic, Nat loves taking her tea on the go. Prior to joining Menna Life, Natalie held executive positions at several of the fastest growing ecommerce websites in Canada. Having worked in both pharmaceutical and e-commerce industries, Natalie has mastered the perfect balance between growing a loyal customer base and launching successful e-tail platforms.

Angelica Palladino

General Manager

Four Seasons

It can be said that hospitality was in Angelica Palladino's blood. Born to an Italian father and a German mother in a small town near Guetersloh, Germany, food and celebrating life played a major role in her upbringing. After all, it was at the family table where she learned the essence of proper table manners, the importance of being hospitable and to dress for the occasion. She also learned that food brings people together. Every meal was celebrated, she says. And family road trips through Europe sparked an early affinity for travel. It’s this culture that led her to work at her parents' restaurant and later to enroll in Villingen-Schwenningen Hotel School, Germany

Eve Hill Agnus

Writer, Restaurant Critic

Eve Hill-Agnus is the award-winning dining critic for D Magazine, based in Dallas. Born in France, she also lived in the California Bay Area before relocating to Texas. Her areas of special interest include obsessions with tea, coffee, cheese, chocolate, baking, and the refined arts of patisserie. Intersections of food and culture offer her the richest ground for profiles and features that often delve into makers’ lives and their

Erika Shanoff

Owners of Erika’s Tea Room

Erika and Leila Shanoff

Leila and Erika Shanoff are the mother daughter duo behind Erika’s Tea Room Scones. With a passion for everything tea, their love of the art form began by traveling tea rooms all across America and Europe before opening their own tea room in 2014. They know bake and ship their decadent scones daily across the country. Leila, the Head Sconista, bakes everything from scratch with the best ingredients. Erika develops the unique varieties that perfectly compliment all the tea flavors.

Leila Shanoff

Owner

Erika's Tea Room & Gifts

Leila and Erika Shanoff are the mother daughter duo behind Erika’s Tea Room Scones. With a passion for everything tea, their love of the art form began by traveling tea rooms all across America and Europe before opening their own tea room in 2014. They know bake and ship their decadent scones daily across the country. Leila, the Head Sconista, bakes everything from scratch with the best ingredients. Erika develops the unique varieties that perfectly compliment all the tea flavors.