College sports are in the midst of a historic transformation. A recent public opinion poll found that many Americans remain uncertain or divided over the changes reshaping the college athlete experience. From Name, Image, and Likeness (NIL) compensation to new transfer rules and the possibility of federal legislation, the landscape of college sports is evolving rapidly. Amy Privette Perko, a nationally recognized expert on college athletics, will highlight key issues and explore the broader implications for universities and athletes. This moment provides universities with an opportunity to think strategically and build new alliances to adapt and thrive in this new era of college athletics.