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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results Hardcover – June 11, 2003

4.6 out of 5 stars 276

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Editorial Reviews

From Publishers Weekly

If you work at a Fortune 500 company and live in southern Connecticut or New York's Westchester County (two of Manhattan's most affluent suburbs), chances are you buy your suits at Mitchells (in Westport, Conn.) or Richards (in Greenwich, Conn.). These two independent clothing stores are some of the most successful in the business and outfit CEOs from Chase, GE, IBM, Merrill Lynch and Pepsi. Mitchell, whose father started the business, shares the secret of his success in this unoriginal but cheerful guide to keeping customers happy. Hugging your customers, he says, has nothing to do with being touchy-feely around them and everything to do with offering them over-the-top service. For Mitchell, that means literally offering a customer the coat off your back, if that's the only one left in the store in the customer's size and preferred style and color. It means going to customers' homes to tie their bow ties for big events. It means serving coffee and bagels in the store and giving away hot dogs in the parking lot on summer Saturdays. Some might view this as fawning, but for Mitchell, it's the best way to keep customers coming back. His advice-know your customer, think outside the box, have a "no problem" attitude-is hardly groundbreaking. But those who work with customers daily have much to gain from this chipper, inspiring handbook.
Copyright 2003 Reed Business Information, Inc.

Review

"I have been a customer and a friend of the Mitchells for many years and from day one everyone has greeted my wife and me with a hug, a smile and often times a good joke! They have been a beacon--and a leader--in developing sincere and deep relationships with their clients."

"It's all about service! That's what they taught me as a sales associate at Richards in the 70's and it's what they continue to show me as a customer in the year 2000. What a pleasure buying clothing from people who make you feel like family."

Product details

  • Publisher ‏ : ‎ Hachette Books; First Edition (June 11, 2003)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 302 pages
  • ISBN-10 ‏ : ‎ 1401300340
  • ISBN-13 ‏ : ‎ 978-1401300340
  • Reading age ‏ : ‎ 18 years and up
  • Item Weight ‏ : ‎ 15.7 ounces
  • Dimensions ‏ : ‎ 5.75 x 1 x 8.5 inches
  • Customer Reviews:
    4.6 out of 5 stars 276

About the author

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Jack Mitchell
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Jack Mitchell is Chairman of Mitchell Stores (Mitchells/Richards/Wilkes/Mario’s), a three-generation family business that operates men’s and women’s specialty stores in Connecticut, New York, California, Washington and Oregon that are nationally renowned for their personal service touches and strong relationships. Jack himself has been recognized as one of the top ten retail visionaries of his time by the Women’s Wear Daily.

After completing a B.A. at Wesleyan University in 1961 and an M.A. at the University of California-Berkeley in Chinese History, Jack joined the family business, Ed Mitchell, Inc., which was founded by his parents, Ed and Norma, and later became Mitchells of Westport. In 1995, Mitchells acquired Richards, the leading men’s clothing store in Greenwich, Connecticut, and in 2005, added Marshs of Huntington, Long Island, to the group. In December of 2009, they also proudly acquired Wilkes Bashford in San Francisco and Palo Alto, California and in October of 2015 they partnered with Marios in Seattle and Portland.

Under his leadership, the Mitchell Stores have become well known for employee engagement and longevity and providing exceptional customer service and high quality merchandise in an exciting, friendly, and visually dynamic atmosphere. Jack is an active leader on the floor listening and learning along side his brother Bill, wife Linda, his three sons and three nephews. Mitchell Stores is a case study at Harvard Business School.

In 2003, Jack Mitchell launched a “second career” as a speaker and author. His first book, Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results, was a Wall Street Journal best seller and received rave reviews in the New York Times. In addition, it was endorsed by Warren Buffet on the cover with the following quote: “It’s a gem. I wish everyone at Berkshire would follow his advice – we would own the world.” In April, 2015, a revised and updated version of Hug Your Customers was released. In 2008, Jack published his second book, Hug Your People: The Proven Way to Hire, Inspire, and Recognize Your Employees to Achieve Remarkable Results where he illustrates a business blueprint to personalize relationships to drive success and achieve greater satisfaction at work.

Jack has become known as a passionate enthusiastic public speaker, keynoting at over 200 events for corporations including Merrill Lynch, Pitney Bowes, Morgan Stanley, Conde Nast, Nike, Starbucks, Wells Fargo, Luxottica and Harvard University addressing audiences of all sizes and reaching over 50,000 people globally with Hug Your Customers/Hug Your People presentations. Jack has appeared on The NBC Today Show, and Kudlow & Cramer TV show as well as numerous radio interviews and online and print articles. Jack has been quoted in national magazines as a customer service and management leadership expert. In April 2005, INC Magazine listed Jack as one of the 26 Entrepreneurs We Love. Jack also offers hugging workshops for corporations.

Jack shares with his family a number of Community leadership Awards from the Anti-Defamation league, The Menswear Division of UJA-Federation of New York, and Sacred Heart University. Jack is on the Yale Cancer Board, a Trustee at the Greenwich Hospital, and is an Executive in Residence at the Columbia University School of Business.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
276 global ratings

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5.0 out of 5 stars Must read book
Reviewed in Canada on March 2, 2020
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