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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results Hardcover – June 11, 2003
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Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world."
If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace. Filled with accessible advice, personal case studies and tips any businessperson can use, Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.
- Print length302 pages
- LanguageEnglish
- PublisherHachette Books
- Publication dateJune 11, 2003
- Reading age18 years and up
- Dimensions5.75 x 1 x 8.5 inches
- ISBN-101401300340
- ISBN-13978-1401300340
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Editorial Reviews
From Publishers Weekly
Copyright 2003 Reed Business Information, Inc.
Review
"It's all about service! That's what they taught me as a sales associate at Richards in the 70's and it's what they continue to show me as a customer in the year 2000. What a pleasure buying clothing from people who make you feel like family."
About the Author
Product details
- Publisher : Hachette Books; First Edition (June 11, 2003)
- Language : English
- Hardcover : 302 pages
- ISBN-10 : 1401300340
- ISBN-13 : 978-1401300340
- Reading age : 18 years and up
- Item Weight : 15.7 ounces
- Dimensions : 5.75 x 1 x 8.5 inches
- Best Sellers Rank: #100,284 in Books (See Top 100 in Books)
- #70 in Customer Relations (Books)
- #341 in Sales & Selling (Books)
- #1,882 in Success Self-Help
- Customer Reviews:
About the author

Jack Mitchell is Chairman of Mitchell Stores (Mitchells/Richards/Wilkes/Mario’s), a three-generation family business that operates men’s and women’s specialty stores in Connecticut, New York, California, Washington and Oregon that are nationally renowned for their personal service touches and strong relationships. Jack himself has been recognized as one of the top ten retail visionaries of his time by the Women’s Wear Daily.
After completing a B.A. at Wesleyan University in 1961 and an M.A. at the University of California-Berkeley in Chinese History, Jack joined the family business, Ed Mitchell, Inc., which was founded by his parents, Ed and Norma, and later became Mitchells of Westport. In 1995, Mitchells acquired Richards, the leading men’s clothing store in Greenwich, Connecticut, and in 2005, added Marshs of Huntington, Long Island, to the group. In December of 2009, they also proudly acquired Wilkes Bashford in San Francisco and Palo Alto, California and in October of 2015 they partnered with Marios in Seattle and Portland.
Under his leadership, the Mitchell Stores have become well known for employee engagement and longevity and providing exceptional customer service and high quality merchandise in an exciting, friendly, and visually dynamic atmosphere. Jack is an active leader on the floor listening and learning along side his brother Bill, wife Linda, his three sons and three nephews. Mitchell Stores is a case study at Harvard Business School.
In 2003, Jack Mitchell launched a “second career” as a speaker and author. His first book, Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results, was a Wall Street Journal best seller and received rave reviews in the New York Times. In addition, it was endorsed by Warren Buffet on the cover with the following quote: “It’s a gem. I wish everyone at Berkshire would follow his advice – we would own the world.” In April, 2015, a revised and updated version of Hug Your Customers was released. In 2008, Jack published his second book, Hug Your People: The Proven Way to Hire, Inspire, and Recognize Your Employees to Achieve Remarkable Results where he illustrates a business blueprint to personalize relationships to drive success and achieve greater satisfaction at work.
Jack has become known as a passionate enthusiastic public speaker, keynoting at over 200 events for corporations including Merrill Lynch, Pitney Bowes, Morgan Stanley, Conde Nast, Nike, Starbucks, Wells Fargo, Luxottica and Harvard University addressing audiences of all sizes and reaching over 50,000 people globally with Hug Your Customers/Hug Your People presentations. Jack has appeared on The NBC Today Show, and Kudlow & Cramer TV show as well as numerous radio interviews and online and print articles. Jack has been quoted in national magazines as a customer service and management leadership expert. In April 2005, INC Magazine listed Jack as one of the 26 Entrepreneurs We Love. Jack also offers hugging workshops for corporations.
Jack shares with his family a number of Community leadership Awards from the Anti-Defamation league, The Menswear Division of UJA-Federation of New York, and Sacred Heart University. Jack is on the Yale Cancer Board, a Trustee at the Greenwich Hospital, and is an Executive in Residence at the Columbia University School of Business.
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To be fortunate enough to learn the right way to treat customers, and people in general, gave me a base knowledge that allowed my career to be as successful as it has been.
From the first day I started, until I left to go to the wholesale side of the apparel business, the principles that were instilled into me, and every employee at Mitchell's, gave each of us the foundation to be successful in life.
Today, years later, I still use in my business the customer service techniques and attitudes the Mitchell's taught me. I teach these same principles to my people, and those I present to. It's contagious, because the more effort you put forth to satisfy a customer, the greater your business will grow. I still have the "Hug Your Customer" passion, thanks to Jack and Bill Mitchell, and I hope you catch it when you read this fine book. You won't regret it for a second.
I had to purchase this for work so it is not that important but it is very disappointing to see that it is advertised one way and sold another. I am sure a lot has changed in 15 years!!
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