Sumit Ghorawat’s Post

Kiranas: The Pillars of Indian Retail! Did you know? Over 75-78% of India's grocery retail is orchestrated by Kiranas – those quaint mom-and-pop shops we all know and love! In 2020, India's retail market hit $883 billion, with grocery retail contributing a whopping $608 billion. It's easy to grasp why they work well the way they work. - Kiranas operate on a unique model, often family-run, keeping costs low and community ties strong. These unassuming stores are the heartbeat of the retail landscape. - By 2024, India's retail market is set to skyrocket to $1.3 trillion. - Here's the crescendo – modern retail giants and Kiranas are not rivals. They're partners in the retail symphony! 🎶🤝 No one can eliminate the other. Modern retail and Kiranas will work in parallel, complementing each other's strengths. (Source in the comments) Follow Taranpreet Singh for more. #KiranaMagic #RetailHarmony #IndianRetail #GroceryGurus #RetailRevolution2024 #retail

FMCG Companies to Refocus on Kirana Channel Referring to this well researched and sharp article in ET by Writankar Mukherjee and Sagar Malviya Kirana channels contribute >80% sales to FMCG. The most heartening thing in the article from ET today is that faced with decline in the Kiarana channel, the FMCG biggies like Marico, Dabur, EMami and Tata Consumer have renewed focus on this vital channel. The plans include, inter alia, launch of the hitherto Online brands into Kirana channel and also channel specific (read small, in most cases). We, at ZA Consulting, feel this is really the right direction as this channel is the backbone for FMCG in India. Developing this channel is beneficial for volume growth and new consumer acquisition for FMCG companies. We have earlier written about how technology can make this channel more efficient. suresh venkatSandeep MarwahaSuresh RamachandranArvind VenkatacharySandeep ZutshiJawed K Vivek Bhatnagar #FMCG #TraditionalTrade #GTM #Kiranachannel #daburindia #tataconsumer #Marico Reach out to ZA Consulting for all GTM related consultancy.

This is fundamental formula for any FMCG. And running behind short goals, fast growth(without ethics) happens to be a trend now and also being appreciated. Market working hours are not sincerely spent. Competition is within the company with channels (MT,Ecom,Digital,...bla bla)....Indian market conditions are so typical....with C&D category will give you sustainable support for ever ONLY IF WE SERVICE THEM. I Strongly believe in this only.

Why are so many kinara stores going online? Ever wondered how your neighborhood kirana store is keeping up with tech giants? They're going digital and it's spectacular! 😮 Here's the scoop: India's e-grocery market is booming, expected to hit $24 billion by 2025, growing at a jaw-dropping 48% annually. Traditional kirana stores are transforming, merging time-honored customer relationships with cutting-edge e-commerce solutions. Platforms like udaan.com and JioMart Digital are game-changers, helping these stores to list online effortlessly. The result? A whopping average sales boost of 25%! 📈 This isn't just about online shopping. It's about preserving the warmth and trust we've always cherished at our local stores while embracing the convenience of digital tech. The blend of physical and digital, or 'phygital', is redefining retail. It proves that even the smallest shops can leverage big tech to thrive in today's market. Discover why going digital is essential for kirana stores to survive in more detail : https://lnkd.in/gDqBajPU #digitalindia #retail #ecommerce #kirana #innovation #substack

India's ~12 million kirana stores form the backbone of the retail trade. But they have been unable to keep pace with rapidly changing consumer aspirations. How can they be brought up to speed? Listen to S03 E08 of #ThatOneIdea, where Neeraj Menta, co-founder of SuperK, explains how he identified the shifting consumer preferences, particularly in India's Tier II+ towns, and teamed up with his BITS Pilani batchmate Anil Thontepu, to bring about modernisation, starting with a small store near Anantapur in Andhra Pradesh, during his chat with Abhinav Adlakha of WaterBridge Ventures. Anil had travelled extensively in SE Asia. Retail had evolved in those developed countries into a chain of franchised convenience stores, providing great shopping experiences to their customers. These organised stores offered groceries as well as housed big brands. India would reach that stage in 5–6 years. Indian consumers would migrate towards premiumisation - seeking a plethora of brands that offer high-quality products. Those aspirations would be more pronounced in the smaller towns, where penetration of the premium so far has been nonexistent. But the lifeline of Tier II+ consumerism, the kirana stores, has not evolved at all in the last 30 years. Neeraj saw that the way his uncle ran their family kirana store, was the same as how his grandfather operated. These stores have fallen behind, and are now struggling to survive or facing extinction. That got Neeraj thinking. He felt that the stores needed to be modernised, and house a variety of SKUs of the quality that his consumers aspired for. That could be possible only through branded stores, where the customer experience can be standardised. The writing on the wall was clear. Kirana stores can ward off irrelevance only if they undergo a modernisation overhaul. Full podcast here: https://lnkd.in/gmAUUSBh Manish | Anjali | Ashish

𝐋𝐮𝐥𝐮 𝐆𝐫𝐨𝐮𝐩 𝐜𝐨𝐦𝐦𝐢𝐭𝐬 𝐑𝐬 𝟑,𝟓𝟎𝟎 𝐜𝐫𝐨𝐫𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐢𝐧 𝐓𝐞𝐥𝐚𝐧𝐠𝐚𝐧𝐚 : 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝟐𝟎𝟐𝟑 A 𝐝𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐦𝐚𝐥𝐥 to come up on the outskirts of #Hyderabad with an #investment of Rs 2000 Crore. Lulu mall and hypermarket opened earlier in Hyderabad at a cost of Rs 300 crore. Abu Dhabi-based $8 billion turnover Lulu Group in June 2023 announced an investment of over Rs 3,500 crore over the next five years for setting up of malls and food processing facilities in Telangana. The Group will also be investing an additional Rs 200 crore in setting up an export-oriented integrated meat processing plant at Chengicherla with a production capacity of 60 metric tonnes per day. The retailer will also be investing in setting up an agri products sourcing and logistics hub near Hyderabad Airport. #Retail

#Hyderabad's potential knows no bounds! With new leadership in place, let's look forward to policies that attract #investments, fostering an #economy ripe for growth and progress

Absolutely spot on! Arjun Vaidya your insights on the resilience and irreplaceability of Kirana stores in India's retail landscape are right on the money. I'd like to add a few more points that further strengthen this compelling argument: 🛍️ Tailored Customer Experience: Kirana stores excel in providing a personalized and tailored shopping experience. The familiarity with customers' preferences, the ability to offer customized solutions, and a more intimate interaction contribute significantly to customer satisfaction and loyalty. 🌐 Last-Mile Connectivity: Kirana stores act as the last-mile connection between suppliers and consumers. Their presence in local neighborhoods ensures that essential goods are accessible to consumers without the need for extensive logistics or transportation infrastructure. 🤝 Community Integration: Kirana stores are deeply integrated into the social fabric of their communities. They often serve as hubs for social interactions, community announcements, and even act as informal support systems during times of need. This community integration goes beyond just commerce, creating a symbiotic relationship. 💻 Digital Adaptation: Many Kirana stores are adapting to the digital age. Embracing technology, such as mobile apps for ordering and delivery, allows them to maintain their traditional charm while catering to changing consumer habits. This shows their resilience in blending the best of both worlds. 🌍 Rural and Urban Ubiquity: Kirana stores aren't confined to urban areas alone. Their presence in rural and remote regions is a testament to their adaptability and importance in catering to diverse consumer needs across the socio-economic spectrum. 🌿 Sustainability Focus: With a strong emphasis on reducing food waste and promoting sustainable practices, Kirana stores often operate on a more localized supply chain, contributing to environmental sustainability. In conclusion, this post brilliantly captures the essence of India's retail dynamics. Kirana stores, with their unique blend of tradition and adaptability, are indeed an integral part of our retail culture, and their coexistence with modern retail is a testament to the richness and diversity of India's economic landscape. Cheers to the enduring success of Kirana stores! 🎉 #retailinsights #kiranastores #indianretailrevolution #retailinnovation #retailindustry #india

Supplywala and it's mission to support India's 13 million kirana stores: 🚀 Exciting News for Kirana Stores! India is home to an incredible 13 million kirana stores, forming the very heart of our communities. These small local stores have been serving us with essentials for generations. However, they face challenges, and that's where Supplywala comes into play! Supplywala is on a mission to revolutionize the way these kirana stores source their products. We recognize the importance of these businesses in our daily lives and their pivotal role in our neighborhoods. That's why we've created a game-changing platform designed to empower them. How Do We Help? With our innovative app, we connect kirana retailers with trusted wholesalers and distributors. This means no more exhausting daily trips to local markets. We've streamlined the procurement process, making it convenient and efficient. A Win-Win for All Our platform is a win-win for everyone involved. For the retailers, it saves them valuable time and effort. For the wholesalers and distributors, it's an opportunity to expand their reach and boost their business. Together, we're creating a stronger and more connected network of businesses. Join Us in the Journey:- Supplywala is more than an app; it's a movement to empower local businesses. By joining us, you're not just supporting a platform; you're uplifting the very backbone of our communities. Together, we can make kirana stores thrive. Spread the word, connect with us, and be part of this exciting journey. Let's empower local businesses and boost communities across India. 🌟 #Supplywala #KiranaStores #LocalRetailers #BusinessEmpowerment #SmallBusinesses #RetailInnovation Feel free to use this LinkedIn post to share the message about Supplywala and its commitment to supporting kirana stores! Ritesh Agarwal Anupam Mittal Aman Gupta Kunal Shah

Revolutionizing India's kirana store market is a tough nut to crack. 🥜 ⏩ Here's a glimpse of Indian Kirana Store Market: - India's kirana store market is large and unorganized. - There are about 13 Million Kirana stores in India, which contribute to 90% of the country's food and grocery retail. - Kirana stores have a profit margin of 5-20%. - The average monthly turnover for a Kirana store is between Rs 2 L and 7.5 L. - The Indian retail market was worth $1.3 Trillion in 2022. ⏩ Why so? The answer lies in the razor-thin margins and the reluctance to adopt technology. Let me break it down. Kirana stores are the backbone of Indian retail. They're small, family-run shops scattered across the country. They work on extremely thin margins, barely making enough to cover costs. This makes the adoption of technology a challenging proposition. Tech solutions usually require investment. An investment that these stores can't afford. Moreover, the owners of these stores are often not tech-savvy. They prefer traditional methods of record-keeping and inventory management. This resistance to change adds another layer of complexity. The scattered nature of these stores also poses a challenge. There's no one-size-fits-all solution. Each store has its own unique set of challenges and needs. So, any attempt to revolutionize this market needs a deep understanding of these nuances. 🔁 Follow Divyansh Singh Aneriya for more.