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How To Watch The 2024 GRAMMYs Live: GRAMMY Nominations, Performers, Air Date, Red Carpet, Streaming Channel & More
Music's Biggest Night returns Sunday, Feb. 4, 2024, airing live from Crypto.com Arena in Los Angeles. Here's how, where and when to watch the 2024 GRAMMYs.
Editor’s note: This article was been updated on Friday, Nov. 10, to reflect the nominees at the 2024 GRAMMYs; on Wednesday, Dec. 13, to add information about the host; on Monday, Jan. 15, Sunday, Jan. 21, on Wednesday, Jan. 24 to add information about the performers; and on Wednesday, Jan. 31 to add information about the presenters.
GRAMMY season is officially underway! In just a few short months, music fans worldwide will reconvene for the 2024 GRAMMYs. The Recording Academy announced the nominees for Music’s Biggest Night on Friday, Nov. 10, via a star-studded nominations livestream event.
Next year will see a lot of exciting and new developments at the 2024 GRAMMYs, including the debut of three new GRAMMY categories. And to help prepare you for the big show, we've put together a helpful guide outlining how to watch the 2024 GRAMMYs as well as all the exciting news and announcements happening on the road to Music's Biggest Night.
Read More: 2024 GRAMMY Nominations: See The Full Nominees List
2024 GRAMMYs: Explore More & Meet The Nominees
2024 GRAMMYs: See The Full Winners & Nominees List
How To Watch The 2024 GRAMMYs Live: GRAMMY Nominations, Performers, Air Date, Red Carpet, Streaming Channel & More
2024 GRAMMYs Performers: Burna Boy, Luke Combs And Travis Scott Announced
2024 GRAMMYs Performers: Billie Eilish, Dua Lipa, And Olivia Rodrigo Announced
Get The Full 2024 GRAMMYs Experience On Live.GRAMMY.com: Performances, Interviews, Red Carpet, Backstage & More
Here Are The Album Of The Year Nominees At The 2024 GRAMMYs
Here Are The Song Of The Year Nominees At The 2024 GRAMMYs
Get To Know The Best New Artist Nominees At The 2024 GRAMMYs
Here Are The Record Of The Year Nominees At The 2024 GRAMMYs
When Are The 2024 GRAMMYs?
The 2024 GRAMMYs, officially known as the 66th GRAMMY Awards, will air live on Sunday, Feb. 4, at 8-11:30 p.m. ET/5-8:30 p.m. PT from Crypto.com Arena in Los Angeles.
How Can I Watch The 2024 GRAMMYs?
The 2024 GRAMMYs will air live on the CBS Television Network and stream on Paramount+. Paramount+ with SHOWTIME subscribers will have access to stream live via the live feed of their local CBS affiliate on the service, as well as on demand in the United States. Paramount+ Essential subscribers will not have the option to stream live, but will have access to on-demand the day after the special airs in the U.S. only.
Live The Full GRAMMY Experience on live.GRAMMY.com
This year, the Recording Academy is revolutionizing the GRAMMY digital experience with the improved live.GRAMMY.com, a dynamic, expansive online experience providing music fans a backstage view into Music's Biggest Night. Featuring a multi-screen livestream you can control, live.GRAMMY.com is where you can watch all the highlights from the 2024 GRAMMYs in one place before, during and even after the telecast. Catch GRAMMY performances, acceptance speeches, the GRAMMY Live From The Red Carpet livestream special, the full Premiere Ceremony livestream, behind-the-scenes backstage moments, and so much more. Plus, stay tuned as we announce a special, one-of-a-kind livestream experience for the 2024 GRAMMY nominations.
Updating in real time, live.GRAMMY.com gives music fans an exclusive, behind-the-scenes peek into this year's official GRAMMY Week celebrations, a multi-camera video feed giving fans a true 360-view into the GRAMMY Awards, and exclusive articles, performances, interviews, and videos.
Providing a full-access pass to the 2024 GRAMMYs, live.GRAMMY.com is your go-to destination for all things GRAMMYs all year long — 24/7, 365.
Who Is Nominated At The 2024 GRAMMYs?
The nominees for the 2024 GRAMMYs were announced on Friday, Nov. 10, 2023. Read the full list of 2024 GRAMMY nominations. For takeaways from this year’s nominations, including the most-nominated artists and potentially big wins, read through a by-the-numbers look at 2024 GRAMMY nominations.
See the full list of key dates for the 2024 GRAMMYs below:
Oct. 1, 2022 – Sept. 15, 2023
Product Eligibility Period
NOTE: All eligible awards entries must be released within this timeframe.
Oct. 11, 2023 – Oct. 20, 2023
First Round Voting
Nov. 10, 2023
Nominations announced for the 2024 GRAMMYs
Dec. 14, 2023 – Jan. 4, 2024
Final Round Voting
Feb. 4, 2024
2024 GRAMMY Awards
Who Is Hosting The 2024 GRAMMYs?
Two-time GRAMMY-nominated comedian, author, podcaster, and TV host Trevor Noah will host the 2024 GRAMMYs for the fourth consecutive year.
Who Are The Performers At The 2024 GRAMMYs?
Performers at the 2024 GRAMMYs include Billie Eilish, Billy Joel, Burna Boy, Dua Lipa, Joni Mitchell, Luke Combs, Olivia Rodrigo, Travis Scott, SZA, and U2. Several confirmed GRAMMY performers will make GRAMMY history next week: Mitchell will make her GRAMMY performance debut at the 2024 GRAMMYs, while U2 will deliver the first-ever broadcast performance from Sphere in Las Vegas.
See the full list of performers, presenters and host at the 2024 GRAMMYs to date.
Who Are The Presenters At The 2024 GRAMMYs?
Presenters Christina Aguilera, Lenny Kravitz, Lionel Richie, Mark Ronson, Maluma, Meryl Streep, Samara Joy, Taylor Tomlinson, and Oprah Winfrey are all set to take the stage at the 2024 GRAMMYs.
When Is The 2024 GRAMMY Awards Premiere Ceremony?
The GRAMMY Awards Premiere Ceremony is a special event where the majority of the 2024 GRAMMY Awards Categories will be awarded. The annual event, which takes place hours before the GRAMMY Awards telecast, is a star-studded, beloved ceremony that features exclusive performances and special GRAMMY moments you won't see anywhere else. The 2024 GRAMMYs Premiere Ceremony, officially known as the 66th GRAMMY Awards Premiere Ceremony, will stream live on Sunday, Feb. 4, at 12:30 p.m. PT/3:30 p.m. ET on live.GRAMMY.com and on the Recording Academy's YouTube channel. City National Bank, the Official Bank of the GRAMMY Awards, is returning for its second year as the presenting sponsor of the Premiere Ceremony.
The 2024 GRAMMYs Premiere Ceremony will kick off with an opening number featuring a performance by J. Ivy, Larkin Poe, Pentatonix, Sheila E., and Jordin Sparks. Other artists scheduled to perform include current nominees Adam Blackstone, Brandy Clark, Kirk Franklin, Robert Glasper, Bob James, Laufey, Terrace Martin, and Gaby Moreno and El David Aguilar, as well as GRAMMY-nominated recording artist/drummer Harvey Mason Sr. Acclaimed songwriter/producer and activist Justin Tranter, who is currently nominated for Songwriter of the Year, Non-Classical, will host the 2024 GRAMMYs Premiere Ceremony.
Presenters at the 2024 GRAMMYs Premiere Ceremony include Patti Austin, Natalia Lafourcade, Carly Pearce, Molly Tuttle, Rufus Wainwright, and five-time GRAMMY winner and former Recording Academy Board of Trustees Chair Jimmy Jam. Recording Academy CEO Harvey Mason jr. and Chair of the Board of Trustees Tammy Hurt will provide opening remarks. Tune into the 2024 GRAMMY Awards Premiere Ceremony for the full GRAMMY experience.
What's New At The 2024 GRAMMYs?
As previously announced, three new GRAMMY categories will debut at the 2024 GRAMMYs: Best African Music Performance, Best Alternative Jazz Album and Best Pop Dance Recording. The winners for these brand-new categories will be the first-ever recipients of these awards, so make sure you tune in to watch who will make GRAMMY history.
The newly announced categories are part of larger GRAMMY Award voting procedural updates aimed at further evolving the Awards structure and making the GRAMMY Award process "more fair, transparent and accurate," according to Recording Academy CEO Harvey Mason jr.
View the official Rules and Guidelines to learn more about all the GRAMMY Award voting procedural updates for the 2024 GRAMMY Awards.
Read More: 2024 GRAMMYs: 4 Things To Know About The New Categories & Changes
When Will GRAMMY Week 2024 Take Place?
GRAMMY Week is the Recording Academy's weeklong celebration comprising official GRAMMY Week events celebrating the music community and current nominees in the lead-up to the 2024 GRAMMYs. Packed with exclusive industry events happening all over Los Angeles, GRAMMY Week 2024 takes place Wednesday, Jan. 31, through Sunday, Feb. 4, all leading up to Music's Biggest Night. See the full GRAMMY Week 2024 schedule.
Official 2024 GRAMMYs Merch Is Here: Shop The Exclusive Collection Now

Photo: Stephen J. Cohen/Getty Images
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5 Takeaways From Bad Bunny’s 'Debí Tirar Más Fotos': A Very Personal, Very Political Sixth Album
Recorded entirely in Puerto Rico, the 17-track release fuses the music of the island into something new and completely unique to Benito.
"Bad Bunny makes a salsa-inspired album" was not on our 2025 bingo card — at least not before the GRAMMY winner released the album singles "EL CLúB" and "PIToRRO DE COCO," in December. The distorted strains of música jíbara on the former and the plena-inspired guitar on the latter were a tip-off that a new chapter was opening.
Debí Tirar Más Fotos ("I Should Have Taken More Photos"), announced in the final week of 2024 and released on Jan. 5, sounds like nothing he’s done before. While 2023’s cinematic, trap-filled Nadie Sabe Lo Que Va a Pasar Mañana — which is nominated for Best Música Urbana Album at the 2025 GRAMMYs — was more obviously ambitious, Bad Bunny’s follow up is even more of a feat. The perpetually shapeshifting artist took distinctly Puerto Rican musical styles, including very old folk rhythms and used them both to explore his personal roots and as a symbol of resistance.
The album’s cover art is a photograph of what looks like someone’s backyard, bordered by banana trees. The only objects in the frame are two mismatched white plastic chairs. In the promotional photos for the album, he appears sunburned and dressed down in a way that suggests a rural lifestyle well inland on the island. Like many of Benito Antonio Martínez Ocasio’s artistic choices, it’s both serious and self-consciously ironic. In this case, it’s an assertion of Puerto Rican identity and a deadpan comeback for critical fans who say he went Hollywood on his last album.
It’s true that BB’s feet haven’t touched the ground for, oh, his entire career. He spent 2023 doing the bicoastal hustle between New York and Los Angeles. In 2024, his Most Wanted Tour took him across North America for 48 dates, including three nights in San Juan, Puerto Rico. With upcoming roles in Adam Sandler’s Happy Gilmore 2 and the Darren Aronofsky picture Caught Stealing, he clearly isn’t done with Hollywood. Still, Debí Tirar Más Fotos finds Bad Bunny returning his attention to Puerto Rico, and finding fresh inspiration there.
Here’s five more key points we gleaned from el conejo malo’s latest.
He’s Feeling Very Grounded
Between his often emotionally honest lyrics, and history of political advocacy, no one would call the maverick of Latin trap shallow. However, until March 2024, he was twenty-something. Debí Tirar Más Fotos is an encouraging look at how the wunderkind (who will turn 31 in just a few months) has changed so many rules in the music industry, and is stepping into his third decade of life as well as the second decade of his career.
The 17-track release has intense Saturn-return energy. It finds him sounding grounded in a way that’s new. This is a mature Bad Bunny, dispensing wisdom like, "While you're alive, you should love as much as you can" — even when he’s speaking through Puerto Rican filmmaker Jacobo Morales.
If you are feeling the need to plant your feet in terra firma to prepare for whatever 2025 might hold, this is the album to add to your rotation.
It’s A Roots Album…
This is a consciously Puerto Rican album, musically as in every other way. It’s well documented that Bad Bunny loves salsa, and on "BAILE INoLVIDABLE" and "NuevaYol" he reinterprets salsa with the ear of a passionate, lifelong young fan. He also goes beyond the mezcolanza of sounds and influences identified as salsa to delve into the many roots of Puerto Rican music, including bomba and plena.
"Café con Ron" draws on plena with an assist from Los Pleneros de la Cresta. Meanwhile, the raw sound of "EoO" and "Voy a llevarte pa PR" references reggaeton’s ’90s roots.
…But It’s More Than A Roots Album
Going back to your primordial musical roots is a tried and true move for an artist at a certain point in their career, and an album that tosses a few folksy references into the mix as a statement can find its way to a corny place. Debí Tirar Más Fotos never gets there.
Expressive and thoughtful production from MAG, Tainy, and La Pacienca (the singer’s usual team of collaborators) gives the album an ethereal feel. This elevates the more traditional, acoustic elements and helps blend them into the reggaeton and electronic sounds. In the process, they end up creating entirely new fusions, as is the case with the electro-plena of "EL CLúB."
As always, Bad Bunny is more concerned with what he has to say than meeting anyone's external expectations. Figuring out where to file Debí Tirar Más Fotos is someone else’s problem.
It’s Personal, Even At Its Most Unspecific
With its eclectic mix of sounds and dreamy production, the album takes on a free-associative quality that feels like a trip through Benito's mind.
There are many singer/songwriter moments that border on Latin indie: "WELTiTA" is an actual collaboration with Puerto Rican indie band Chuwi; "TURiSTA" is a sensitive bolero sung to a past lover. "En mi vida fuiste turista / tu solo viste lo mejor de mi y no lo que yo sufría," he sings in the latter song. ("You were a tourist in my life / You only saw the best of me and not what I suffered") It can be read as a love song or a rueful reflection on actual tourism.
"Tourists come here to enjoy the beautiful places, and then they leave and they don't have to deal with the problems that Puerto Ricans have to deal with day-to-day," he told TIME magazine. "And they leave. They couldn't see that part of each one of us: the defects, the trauma, the worries, the pains, the wounds of the past. It's like they were a tourist in your life."
He has said that none of the lovelorn songs are about anyone in particular, but that’s neither here nor there. The album as a whole — the tributes to the music and artists who made him, the admission that it all represents who he is — is more vulnerable than any romantic confession could be. The permission he seems to have given himself to be this genuine, also gave him the freedom required to take his art to new heights.
It's Political & Full Of Boricua Pride
There are layers of meaning in the Debí Tirar Más Fotos’s emphatic Puerto Rican-ness. Some of those go beyond the personal and speak to larger issues around the island and its history. The album was entirely recorded in Puerto Rico and everyone involved is Puerto Rican. In addition to those already mentioned, he pulled in fellow islanders RaiNao, Omar Courtz and Dei V. The "BAILE INoLVIDABLE" features young instrumentalists from the music school Libre de Música San Juan.
"Every one of them is Puerto Rican and there for a reason," Bad Bunny told The New York Times. "When I listened to them, I felt like I was there in Santurce, hanging out."
It goes beyond feel-good gestures and includes direct protest against those who would exploit Puerto Rico and its resources and the expense of its people and culture. On "LO QUE LE PASÓ A HAWAii" he sings "Quieren quitarme el río y también la playa, quieren al barrio mío y que abuelita se vaya, no sueltes la bandera … que no quiero que hagan contigo lo que pasó a Hawaii." ("They want to take away the river and also the beach, they want my neighborhood and grandma to leave, don’t let go of the flag … I don’t want them to do with you what happened to Hawaii.")
Latest In Latin Music, News & Videos

Photos courtesy of the finalists; Graphic courtesy of the GRAMMY Museum
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10 Finalists Announced For The 2025 Music Educator Award
Ten music teachers have been announced as finalists for the 2025 Music Educator Award. The award honors educators who have made significant contributions to music education, with the ultimate honoree to be recognized during GRAMMY Week 2025.
The 2025 GRAMMYs, officially known as the 67th GRAMMY Awards, will air live on CBS and Paramount+ on Sunday, Feb. 2. Watch highlights from the 2025 GRAMMYs on live.GRAMMY.com.
The 2025 GRAMMYs telecast will be reimagined to raise funds to support wildfire relief efforts and aid music professionals impacted by the wildfires in Los Angeles. Donate to the Recording Academy's and MusiCares' Los Angeles Fire Relief Effort To Support Music Professionals.
In light of the wildfires impacting Los Angeles, the 2025 GRAMMY Week event schedule has been repurposed to focus on raising funds to support wildfire relief efforts and aid music professionals. Donate to the Recording Academy's and MusiCares' Los Angeles Fire Relief Effort To Support Music Professionals.
A total of 10 music teachers from 10 cities across eight states have been announced as finalists for the Music Educator Award presented by the Recording Academy and GRAMMY Museum. These finalists were selected from more than 2,400 nominations submitted from 49 states.
The Music Educator Award honors teachers who have made a significant and lasting contribution to music education and demonstrate a deep commitment to maintaining music programs in schools. Finalists for the award will be announced in December, and the ultimate recipient will be recognized during GRAMMY Week 2025, just before the 2025 GRAMMYs.
Nominations for the 2026 Music Educator Award are now open.
The full list of the 2025 Music Educator Award semifinalists is as follows:
Name | School Name | City | State |
---|---|---|---|
Justin Antos | Eisenhower High School | Blue Island | Illinois |
Stephen Blanco | Las Vegas High School | Las Vegas | Nevada |
Ethan Chessin | Camas High School | Camas | Washington |
J.D. Frizzell | Briarcrest Christian School | Eads | Tennessee |
Bernie Hendricks, Jr. | Ocoee High School | Ocoee | Florida |
Jennifer Jimenez | South Miami Sr. High School | Miami | Florida |
Adrian L. Maclin | Cordova High School | Memphis | Tennessee |
Coty Raven Morris | Portland State University | Portland | Oregon |
Matthew Shephard | Meridian Early College High School | Sanford | Michigan |
Katie Silcott | Olentangy Shanahan Middle School | Lewis Center | Ohio |
The Music Educator Award is open to current U.S. music teachers. Anyone can nominate a teacher, including students, parents, friends, colleagues, community members, school deans, and administrators. Teachers can also nominate themselves. All nominated teachers are notified and invited to submit an application.
Each year, the Music Educator Award recipient is selected from 10 finalists and receives a $10,000 honorarium, along with a matching grant for their school's music program. The nine remaining finalists will each receive a $1,000 honorarium with matching school grants. The 15 semifinalists who are not selected as finalists will receive a $500 honorarium and a matching grant for their school.
The award program is supported by The Chuck Lorre Family Foundation, with additional support from the American Choral Directors Association, National Association for Music Education, NAMM Foundation, and National Education Association.
As a professional music educator, all semifinalists are eligible to apply for Professional Membership with the Recording Academy, which gives members opportunities to advocate for music creators, support future music leaders, and participate in GRAMMY Awards considerations.
Learn more about the Music Educator Award and apply to the 2026 Music Educator Award program now.
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Graphic Courtesy of CBS
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The 2024 GRAMMYs Have Been Nominated For 5 Emmys: See Which Categories
The 2024 GRAMMYs telecast is nominated for Outstanding Variety Special (Live), Outstanding Production Design For A Variety Special, and three more awards at the 2024 Emmys, which take place Sunday, Sept. 15.
It’s officially awards season! Today, the nominees for the 2024 Emmys dropped — and, happily, the 2024 GRAMMYs telecast received a whopping five nominations.
At the 2024 Emmys, the 2024 GRAMMYs telecast is currently nominated for Outstanding Variety Special (Live), Outstanding Production Design for a Variety Special, Outstanding Lighting Design/Lighting Direction for a Variety Special, Outstanding Sound Mixing for a Variety Series or Special, and Outstanding Technical Direction and Camerawork for a Special.
Across these categories, this puts Music’s Biggest Night in a friendly head-to-head with other prestigious awards shows and live variety specials, including the Super Bowl LVIII Halftime Show starring Usher as well as fellow awards shows the Oscars and the Tonys.
2024 was a banner year for the GRAMMYs. Music heroes returned to the spotlight; across Categories, so many new stars were minted. New GRAMMY Categories received their inaugural winners: Best African Music Performance, Best Alternative Jazz Album and Best Pop Dance Recording. Culture-shaking performances and acceptance speeches went down. Those we lost received a loving farewell via the In Memoriam segment.
The 2025 GRAMMYs will take place Sunday, Feb. 2, live at Crypto.com Arena in Los Angeles and will broadcast live on the CBS Television Network and stream live and on demand on Paramount+. Nominations for the 2025 GRAMMYs will be announced Friday, Nov. 8, 2024.
For more information about the 2025 GRAMMY Awards season, learn more about the annual GRAMMY Awards process, read our FAQ (Frequently Asked Questions) section, view the official GRAMMY Awards Rules and Guidelines, and visit the GRAMMY Award Update Center for a list of real-time changes to the GRAMMY Awards process.
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Sabrina Carpenter Celebrates Her 2025 GRAMMYs Wins With A Performance of "Espresso" & "Please Please Please"
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Charli XCX Brings 'Brat' To The 2025 GRAMMYs With A Performance Of "Von Dutch" & "Guess"
2025 GRAMMYs: Kendrick Lamar Dedicates Record Of The Year Win To Los Angeles
2025 GRAMMYs: Shakira Performs A Belly Dance-Filled Medley Of "Ojos Asi" & "Bzrp Sessions"
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Photo: Jathan Campbell
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How Much Is A GRAMMY Worth? 7 Facts To Know About The GRAMMY Award Trophy
Here are seven facts to know about the actual cost and worth of a GRAMMY trophy, presented once a year by the Recording Academy at the GRAMMY Awards.
Since 1959, the GRAMMY Award has been music’s most coveted honor. Each year at the annual GRAMMY Awards, GRAMMY-winning and -nominated artists are recognized for their musical excellence by their peers. Their lives are forever changed — so are their career trajectories. And when you have questions about the GRAMMYs, we have answers.
Here are seven facts to know about the value of the GRAMMY trophy.
How Much Does A GRAMMY Trophy Cost To Make?
The cost to produce a GRAMMY Award trophy, including labor and materials, is nearly $800. Bob Graves, who cast the original GRAMMY mold inside his garage in 1958, passed on his legacy to John Billings, his neighbor, in 1983. Billings, also known as "The GRAMMY Man," designed the current model in use, which debuted in 1991.
How Long Does It Take To Make A GRAMMY Trophy?
Billings and his crew work on making GRAMMY trophies throughout the year. Each GRAMMY is handmade, and each GRAMMY Award trophy takes 15 hours to produce.
Where Are The GRAMMY Trophies Made?
While Los Angeles is the headquarters of the Recording Academy and the GRAMMYs, and regularly the home of the annual GRAMMY Awards, GRAMMY trophies are produced at Billings Artworks in Ridgway, Colorado, about 800 miles away from L.A.
Is The GRAMMY Award Made Of Real Gold?
GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.
How Many GRAMMY Trophies Are Made Per Year?
Approximately 600-800 GRAMMY Award trophies are produced per year. This includes both GRAMMY Awards and Latin GRAMMY Awards for the two Academies; the number of GRAMMYs manufactured each year always depends on the number of winners and Categories we award across both award shows.
Fun fact: The two GRAMMY trophies have different-colored bases. The GRAMMY Award has a black base, while the Latin GRAMMY Award has a burgundy base.
Photos: Gabriel Bouys/AFP via Getty Images; Frederick M. Brown/Getty Images
How Much Does A GRAMMY Weigh?
The GRAMMY trophy weighs approximately 5 pounds. The trophy's height is 9-and-a-half inches. The trophy's width is nearly 6 inches by 6 inches.
What Is The True Value Of A GRAMMY?
Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator’s place in history. Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.
In an interview featured in the 2024 GRAMMYs program book, two-time GRAMMY winner Lauren Daigle spoke of the value and impact of a GRAMMY Award. "Time has passed since I got my [first] GRAMMYs, but the rooms that I am now able to sit in, with some of the most incredible writers, producers and performers on the planet, is truly the greatest gift of all."
"Once you have that credential, it's a different certification. It definitely holds weight," two-time GRAMMY winner Tariq "Black Thought" Trotter of the Roots added. "It's a huge stamp as far as branding, businesswise, achievement-wise and in every regard. What the GRAMMY means to people, fans and artists is ever-evolving."
As Billboard explains, artists will often see significant boosts in album sales and streaming numbers after winning a GRAMMY or performing on the GRAMMY stage. This is known as the "GRAMMY Effect," an industry phenomenon in which a GRAMMY accolade directly influences the music biz and the wider popular culture.
For new artists in particular, the "GRAMMY Effect" has immensely helped rising creators reach new professional heights. Samara Joy, who won the GRAMMY for Best New Artist at the 2023 GRAMMYs, saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won the GRAMMY for Best Jazz Vocal Album that same night. H.E.R., a former Best New Artist nominee, saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won the GRAMMY for Song Of The Year at the 2021 GRAMMYs, compared to the day before, Rolling Stone reports.
Throughout the decades, past Best New Artist winners have continued to dominate the music industry and charts since taking home the GRAMMY gold — and continue to do so to this day. Recently, Best New Artist winners dominated the music industry and charts in 2023: Billie Eilish (2020 winner) sold 2 million equivalent album units, Olivia Rodrigo (2022 winner) sold 2.1 million equivalent album units, and Adele (2009 winner) sold 1.3 million equivalent album units. Elsewhere, past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).
Most recently, several winners, nominees and performers at the 2024 GRAMMYs saw significant bumps in U.S. streams and sales: Tracy Chapman's classic, GRAMMY-winning single "Fast Car," which she performed alongside Luke Combs, returned to the Billboard Hot 100 chart for the first time since 1988, when the song was originally released, according to Billboard. Fellow icon Joni Mitchell saw her ‘60s classic “Both Sides, Now,” hit the top 10 on the Digital Song Sales chart, Billboard reports.
In addition to financial gains, artists also experience significant professional wins as a result of their GRAMMY accolades. For instance, after she won the GRAMMY for Best Reggae Album for Rapture at the 2020 GRAMMYs, Koffee signed a U.S. record deal; after his first GRAMMYs in 2014, Kendrick Lamar saw a 349% increase in his Instagram following, Billboard reports.
Visit our interactive GRAMMY Awards Journey page to learn more about the GRAMMY Awards and the voting process behind the annual ceremony.