A pair of newly released brand-lift studies by Katz Media Group offers fresh evidence that radio successfully drives customers to financial institutions. Katz says both unnamed commercial banks ran what it describes as “robust” radio campaigns nationwide last fall. Katz says brand consideration increased an average of 20% among those who heard the ads. Read moreBanks’ Smart Money Is On Radio Ads, According To Two Brand Lift Studies.
The Michigan Association of Broadcasters (MAB) has named Casey Jones President/CEO of the organization, effective June 24. Jones, who is currently the Director of Community Affairs at WOOD-TV Grand Rapids, succeeds Sam Klemet, who left the MAB on April 30 to join the Detroit Auto Dealers Association as Co-Executive Director. Rachel Krause and Jennifer Clark have been serving as Co-Interim Directors. Read moreCasey Jones To Engineer MAB As New President/CEO.
It was an impressive April book for Capitol Broadcasting’s “99.9 The Fan” WCMC-FM Raleigh-Durham, NC, the focus of this week’s Inside Radio “By The Numbers.” Nielsen’s March-April trends showed average quarter-hour persons 25-54 up 50%, moving the station up from 13th to seventh, with The Fan’s P1 listeners clearly more engaged. “The Fan is centered around the connection we provide between our listeners and their teams,” Brand Manager/Program Director Paul Ihander says. Read moreWith More Local Content, Raleigh-Durham’s ‘99.9 The Fan’ Sees AQH Growth.
Artificial intelligence is still in its early stages, but longer-term AI is sure to play a larger role in what listeners hear on their favorite podcasts. That has led WaitWhat, the media company behind Masters of Scale podcast, to draft what it is calling a Podcast Listener’s Bill of Rights. It offers a set of guidelines for ethical podcast and audio consumption in the age of AI. “We are committed to transparency, but those standards are hardly codified in our industry,” CEO Jeff Berman said. Read moreWaitWhat Proposes Podcasters Sign Pledge Committing To Disclose When AI Is Used.
Gerald McBride has been on the air in Detroit for 25 years, but he’s stepping into a visual medium to try something new — and the public will be able to see it for themselves as soon as today. Read moreA Detroit Radio Host Steps Away From Mic, Debuts New Film.
A report by The Hollywood Reporter takes a deep dive into television’s ageing audience, noting that the medium’s longstanding practice of hyper-focusing on the adults 18-49 demo may be fading from view. The median age for a network primetime viewer, the report says, has long been above 50. This year it’s 64.6 for the five English-language broadcast networks. Read moreCompetitive Info: Television Views Are Getting Older.
CRN Digital Talk Radio says it is forming a new partnership with Salem Radio Network and Westwood One that will result in an expansion of its satellite radio syndication services and distribution. “The latest branch in the business will allow CRN to provide satellite time to those independent shows looking for syndication opportunities, said Michael Horn, President & CEO of CRN Digital Talk Radio. Read moreCRN Digital Talk Radio Expands Satellite Syndication.
A key radio advertising category — insurance — has been a major driver behind inflation during the past year, according to Bank of America, and rates have skyrocketed. But there’s good news, the bank says: Relief could be on the way. Read moreAuto Insurance Rates Soaring, Bank Of America Says.
A stagnant U.S. housing market received another jolt of discouraging news Thursday. Contract signings for U.S. home purchases fell in April — by the most in three years — as high interest rates continued to plague the market. Overall, it was the lowest level of activity since the start of the pandemic in the spring of 2020, the National Association of Realtors said. Read morePending Home Sales Fall To Lowest Point Since Start Of Pandemic.
In a biannual assessment of advertising trends on the open internet — where the leading 500 digital publishers account for approximately half of advertising revenue — The Trade Desk says digital audio is “set for takeoff” as the medium has grown to account for more time than social media. It says audio will also benefit as fewer ad dollars are being spent with the big tech companies at any point in the last decade. Read moreAs Marketers Look Beyond Big Tech’s Walled Gardens, The Trade Desk Sees Audio As A Winner.
Former Tyler Media Group country “93.3 Jake FM” KJKE Oklahoma City MD, morning co-host and afternoon personality Carly Rae returns to the station to host “Jake’s Background Beats” on Sunday evenings from 6:00-8:00pm. “Can’t wait to reconnect and share some good songs, stories, and laughs!” she posted on Facebook. Read moreCarly Rae
iHeartMedia Cleveland promotes Cindy Hunter to Senior VP of Sales and Lauren O’Brien to VP of Digital. A 30-year Northeast Ohio radio and marketing veteran, Hunter previously served as VP of Sales and will continue as iHeartMedia’s political sales lead for Ohio. O’Brien has been with iHeartMedia Cleveland since April 2019, and the Director of Agency & Digital Partnerships since 2022. Read moreCindy Hunter
Afternoon co-host Bill Doyle exits Townsquare Media talk “New Jersey 101.5” WKXW Trenton, NJ. Doyle has been partnered with Jeff Deminski since 1994. The duo was in their second stint at the radio station and also hosted afternoons and mornings in Detroit. Deminski remains with the station. Read moreBill Doyle
Tony Luna joins Hope Media Group’s Spanish language network Vida Unida as Network Program Director, a newly created position. Luna most recently served as PD of Audacy Spanish AC “Mega 101” KLOL Houston, exiting in April amongst company-wide cuts. He previously programmed SBS’ “Mega 97.9” WSKQ and “Amor 93.1” WPAT in New York. Read moreTony Luna
Becky Sullivan is joining the National Desk at NPR as a sports correspondent. Sullivan has worked at NPR for 12 years. She started as an Arts Desk intern, worked the weekend shows, and spent many years as a producer on All Things Considered. Most recently, she has been a digital reporter on the Newshub. Sullivan will start her new role at the network on June 3. Read moreBecky Sullivan
