Hey To Z: Today's (6/21) CRS360 webinar "OK Boomer: A Conversation with Gen Z" underscored the importance of knowing the target audience and identifying their wants. WIVK/Knoxville morning host Joey Tack moderated as WFKY/Frankfurt, KY morning host Paisley Dunn, SiriusXM PD Kathleen Shea and WWKA/Orlando PD Steve Stewart stressed having a social media presence, among other strategies. Stewart said the old adage of "respect is earned not given" needs to be flipped for a younger workforce. "If you're on the team, you've earned the respect ... work hard to keep the respect," he said. The full presentation will be available here.