FY19/20 ANNUAL REPORT DOWNTOWN TUCSON BUSINESS IMPROVEMENT DISTRICT
VISION
DOWNTOWN TUCSON IS A DOWNTOWN FOR EVERYONE – an eclectic, beautiful, fun, accessible, pedestrian- and bike-friendly district that embraces diversity. It is the Southwest’s premier urban hub for living, dining, retail, business, art, entertainment, and both historic and contemporary architecture.
MISSION
Downtown Tucson Partnership strives to be the catalyst for making Downtown Tucson the place people want to live, work, and play; where new ideas happen; and that is the economic development and cultural epicenter of the region.
CONTENTS
ABOUT THE BID. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 CLEAN & SAFE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 BEAUTIFICATION & GREENSCAPE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 PUBLIC SPACE ACTIVATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 RAPID RESPONSE TO THE PANDEMIC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 MARKETING & PROMOTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 RESOURCE DEVELOPMENT & FINANCING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 STAFF & BOARD OF DIRECTORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
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DOWNTOWN TUCSON PARTNERSHIP
About the BID
7
SUN LINK STREETCAR STOPS WITH AN AVERAGE DAILY RIDERSHIP OF 2,400 PASSENGERS
8
54
BLOCK AREA
193 ACRES
7.8M
BUILDING SQUARE FEET ASSESSED
THEATER & PERFORMANCE VENUES
75
FOOD & DRINK ESTABLISHMENTS
72
SHOPS & ENTERTAINMENT ESTABLISHMENTS
831
MULTI-FAMILY RESIDENTIAL UNITS
394
PROPERTIES
Y RD EEWA
HOTEL ROOMS UNDER CONSTRUCTION
BID BOUNDARY
N FR
369
BID PROPERTIES
A N N U A L R E P O R T : F Y 19-20
NM EYE R AV
NORTH
N CH H AV URC
N STONE AVE
E E E
TO
O
LE
T AS ED
N ST GTO NNIN
AM
L EA
AV
E
E PE
E CONGRESS ST
SG RAN ADA
AVE
E BROADWAY BLVD
E 12TH ST
E 13TH ST
The Downtown Tucson Partnership is a nonprofit, 501 (c)(6) corporation created in 1998 to implement enhanced municipal services for the Downtown Business Improvement District (BID). As the primary advocate for Downtown Tucson, our top priority is to provide core services including economic development, clean and safe initiatives, marketing, programs and relationship building.
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6
DOWNTOWN TUCSON PARTNERSHIP
Clean & Safe Increase sanitation, maintenance and safety standards downtown.
FY 19/20 Accomplishments • Entire staff completed training to become Certified Tourism Ambassadors through Visit Tucson • Installed 16 new solar-powered touchless trash compactors • Reduced garbage collection costs by 80% • Created maintenance and security zones, maps and checklists • Provided maintenance and safety 24/7 • Deployed two police-grade bicycles • Painted curbs throughout BID
FY 20/21 Objectives • Provided active-shooter training for area businesses and staff • Heightened sanitation and safety levels during COVID-19 pandemic (see Rapid Response to the Pandemic for more information) • Maintained open communications with Tucson Police Department (TPD) through weekly briefings • Continued to provide 24/7 assistance for homeless community • Continued to send notifications to businesses regarding road closures
• Worked with partners to address dumpster and alley issues
• Updated the security reference card and created a public safety resource magnet for businesses and property owners
• Increased cleanliness of sidewalks, maintenance of planters, and sanitation of street furnishings
• Equipped all staff with communication devices (e.g. radios and cell phones)
• Created Nighttime Economy subcommittee to address safety and accessibility issues
• Provided enhanced maintenance and safety to special downtown events
• Install eight additional solarpowered touchless trash compactors • Install touchless water bottle filling stations • Provide new uniforms and rebrand the Desert Survivors crew to the Clean & Green Team • Continue to send advisories including traffic alerts, road closures and other important community news that could affect downtown workers, residents and visitors • Implement new technology to track and assign clean and safe issues • Create business resource guide with contact information • Create “We were here ...” door hanger for Maintenance & Safety services at businesses in the BID • Advocate with the City for enhanced infrastructure maintenance and sanitation • Create Homeless Resource Guide
A N N U A L R E P O R T : F Y 19-20
100,920 gallons of trash collected
17,160 gallons of recycling diverted
2,082
blocks of sidewalk powerwashed
1,095 graffiti & stickers removed
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8
DOWNTOWN TUCSON PARTNERSHIP
Beautification & Greenscape Enhance downtown’s overall physical appearance through buildings, parks, streetscape, sidewalks, landscaping, parking lots, alleys and roadways. Create a welcoming, safe and attractive environment where people want to be. FY 19/20 Accomplishments
FY 20/21 Objectives
• Planted and maintained over 200 City planters
• Create Downtown Outdoor Café Grant program in partnership with Pima County
• Advocated for replacement of damaged, dying and missing street trees • Continued to revitalize Jácome Plaza with outdoor seating, new planters and landscaping maintenance • Decorated Downtown Tucson for festive holiday season – Transformed Jácome Plaza into Tucson’s central gathering place (see Public Space Activation for more information) – Expanded Building Illumination Program to include 58 buildings – Tight-wrapped 162 street trees in white holiday lights – Installed 32 street banners with original artwork – Organized the Window Decorating Contest • Assisted businesses with outdoor café design and acted as liaison to expedite permitting
• Advocate for park improvements with the City of Tucson: – Jácome Plaza: repaint sculpture, new pathways, new shade trees – Armory Park: deploy social workers for homeless outreach – Veinte de Agosto: reopen park • Work with City or private property owner to create a dog park downtown • Replace damaged, dying and missing street trees downtown • Perform alley audits and prioritize alleys for maintenance, safety and beautification through creative activation • Continue and expand holiday lighting programs • Refine plant pallet for City planters • Add planters to El Presidio Neighborhood • Advocate for completion of Scott Avenue streetscape improvement project • I nstall consolidated newspaper racks where needed
A N N U A L R E P O R T : F Y 19-20
205
City planters maintained
46
merchant planters maintained
36
park planters maintained
10
new trees planted downtown
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10
DOWNTOWN TUCSON PARTNERSHIP
Public Space Activation Improve quality of life through programming and management of downtown’s public space and urban parks. FY 19/20 Accomplishments • Continued programming, beautification and management of Jácome Plaza: – Outdoor Office bistro tables and chairs – Life-size game area with chess, connect four, cornhole, and foosball
• Transformed Jácome Plaza into Tucson’s central gathering place for the holidays in partnership with Visit Tucson: – Installed entry trellis with lighting and original artwork –Installed larger community tree
– Health at Jácome free outdoor fitness classes
– Installed giant life-size and twinkling ornament for community photo opportunities
– Food Truck Tuesday and Thursday
– Illuminated the plaza with thousands of white LED lights
– Live at Lunchtime free live local music series
– Added a stage for community events throughout the winter season
– Downtown schools’ recess program – Downtown employee appreciation program – Planted and maintained 36 park planters – Rotating messaging and graphics on park signage, including daily schedule of events – Deployed Info on the Go, a mobile visitor information center, at various locations and events downtown – Hydration station for visitors and those in need
– Friday Food, Fun and Flix free outdoor movie series –Mayor’s Tree Lighting Ceremony –Parade of Lights & Festival
A N N U A L R E P O R T : F Y 19-20
FY 20/21 Objectives • Clarify role with City regarding Jácome Plaza activation • Assist Pima County with maintenance, safety and activation: – El Presidio Park –January 8th Memorial – Pima County Courthouse Courtyard • Help facilitate activation efforts in El Presidio neighborhood • Perform alley audits and prioritize alleys for maintenance, safety, beautification and creative activation
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12
DOWNTOWN TUCSON PARTNERSHIP
Rapid Response to the Pandemic The health and safety of Downtown Tucson is our #1 priority.
COVID Relief • Increased sanitation levels by sanitizing all high-touch points and surfaces including trash compactors, door handles, hand-washing stations and park benches • Implemented the DTP Gift Card Incentive Program, generating $308,000 in two months for over 60 downtown businesses • Initiated a partnership agreement with Pima County Back-to-Business: – Awarded $303,500 to reinvest into downtown – Created Downtown Outdoor Café Grant Program – Created Downtown Rebound Grant Program – Distribution of PPE to downtown Business Improvement District – Acted as liaison for downtown businesses on the Ready for You program – Developed downtown reopening marketing campaign
• Advocated for and promoted Free 15-Minute Takeout Parking Zones
• Conducted an Outdoor Café Survey with 33 downtown restaurant responses
• Sent over 50 notifications to business and property owners through the new While You Were Out Program
• Responded to downtown riot on May 29:
• Created new COVID-19 resource page on website with new information daily and quick links to resources • Frequent COVID-19 updates to stakeholders • Daily Business Spotlight on social media • Created Prevent the Spread Campaign – on public signage downtown, including Health & Safety signage for businesses to print and post immediately • Cultivated multiple crossagency partnerships • Coordinated essential downtown ambassador lunch program with 12 downtown restaurants • Conducted a Community Outreach Survey with 1,434 respondents (56% of them downtown employees)
– Real-time communications to stakeholders – Coordinated next-morning cleanup effort – Hosted next-morning debriefing with County and City officials – Assisted in securing 44 buildings with plywood – Removed more than 100 graffiti tags – Maintained daily communications with TPD – Initiated and promoted window replacement program with Rio Nuevo
A N N U A L R E P O R T : F Y 19-20
$308,000 in gift card sales (two months)
45
grant applications received
$611,500 raised and invested back into the downtown
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14
DOWNTOWN TUCSON PARTNERSHIP
Marketing and Promotions Market existing businesses, events, parks, available spaces, and business opportunities; promote an enhanced, vibrant image of downtown.
FY 19/20 Accomplishments • Promoted downtown events and businesses through the Weekend Report email blast
• Subsidized ad rates in the Destination Downtown for downtown businesses
• Promoted an enhanced, vibrant image of downtown through social media
•M aintained press schedule to promote positive news coverage on downtown
• Coordinated co-op advertising campaigns
• Promoted over 1,200 downtown events
•C reated a robust contact and data management system •P romoted Desert Nights Downtown Lights, five weeks of festivities in Downtown Tucson, including cross-promoting other downtown holiday events and business specials: – Increased participation in third year of the Building Illumination Program with 58 buildings – Tight-wrapped 162 street trees in white holiday lights – Jácome Lights w/ Instagram Photo Contest – Window Decorating Contest – Small Business Saturday – Sponsored free Sun Link Streetcar – Friday Food, Fun and Flix •D owntown Desert Deals – summer crosspromotional program •C ontinued the Purple Parasol program to shade employees, residents and visitors from the desert sun as they move around downtown
100,800
combined social media followers
5 weeks of holiday festivities
43,000+
Parade of Lights attendees
7,036
streetcar rides taken on DTP sponsored day, the biggest single day of ridership for the streetcar since 2015
A N N U A L R E P O R T : F Y 19-20
FY 20/21 Objectives • Post-pandemic Grand Reopening Campaign • Public health and safety awareness campaign • New website • Implement new Downtown Alert through website banner • Implement a new Downtown Tucson Gift Card Program • Continue to market Desert Nights Downtown Lights
• Continue to promote an enhanced, vibrant image of downtown through social media and continue to increase following • Create video promotion explaining the Business Improvement District and the work of DTP • Create and distribute a downtown core map to area hotels and visitor centers • Produce new monthly e-newsletter highlighting new businesses, interesting news and events
• Promote outdoor cafés and dog-friendly restaurants • Create available property listing with photos updated in real time on website • Create business recruitment packet • Continue to provide economic development reports and updates regarding new businesses, developments and housing projects
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16
DOWNTOWN TUCSON PARTNERSHIP
Resource Development & Financing Strengthen the organization’s financing, staff and board structure, and organizational development and growth.
FY 19/20 Accomplishments
FY 20/21 Objectives
• Reviewed BID properties for accurate assessment
• Reach out to all non-contributing property owners located within the geographic boundaries or adjacent to the BID and request payment in exchange for benefits received
• Implemented new team project management software • Initiated services agreement with Pima County in exchange for build-to-suit office for the Clean and Safe Team • Raised $797,161 in sponsorships and grants ($283,500 applied to FY 20/21) • Provided additional benefits for ambassadors including foot screening by podiatrist, new work boots, budgeting and financial advice, staff training and team-building activities • Provided annual performance reviews, raises based on merit, and incentive program to include benchmarks and deliverables for staff
• Create new membership program for businesses located adjacent to BID boundaries • Conduct board retreat to create new strategic plan and reassess vision and mission • Create new social justice committee • Continue partnership agreements with Pima County • Continue to seek additional funding through sponsorships, grants and contributions • Create a nonprofit division of the Downtown Tucson Partnership • Re-evaluate board structure and makeup –and diversify board membership
A N N U A L R E P O R T : F Y 19-20
FY 19/20 Financial Summary revenue
DESCRIPTION
ACTUAL
%
Private Properties
$544,232
29%
Enhanced Services Agreement
$365,000
19%
Sponsorships, Grants & Other
$513,661
27%
Rio Nuevo Properties
$198,936
10%
Pima County Properties
$276,164
15%
$1,897,993
100%
Revenue
Total
TOTAL REVENUE $1,897,993
revenue expense
Expenses Maintenance & Safety
$978,712
52%
Marketing
$212,529
11%
Administration
$236,069
12%
Economic Development
$470,961
25%
$1,898,271
100%
Total Net (deficit) before depreciation
($278)
TOTAL EXPENSES $1,898,271
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DOWNTOWN TUCSON PARTNERSHIP
Staff as of June 30, 2020 Kathleen Eriksen President & CEO Russ Stone Safety & Maintenance Manager
Zachary Baker Marketing & Communications Manager Whitney Nesbitt Office Manager
Safety & Maintenance Ambassadors as of June 30, 2020 Lazaro Cabrera
Harold Harris
Eric Christenson
Adrian Mercado
Alfredo Cielo Jr.
Daniel Romero
Jose Dominguez
Antoine Smith
Jorge Felix
Rashawn Smith
Jose Garcia
Timothy Steele
Matthew Guzman
Tom Vanata
Nathan Guzman
Ryan Whitney
Desert Survivors as of June 30, 2020 Jessie Felix
Henry Vargas
Alex Blatchford
Anthony Molina mentor
Samuel Cabrera
Foday Sallu mentor
In Memory of Jose “Joe� Dominguez August 1963-August 2020
A N N U A L R E P O R T : F Y 19-20
Board of Directors FY 19/20 EXECUTIVE COMMITTEE Michael Crawford Crawford Law PLLC Darryl Dobras Downtown Development Corporation Randi Dorman R+R Develop Todd Hanley Hotel Congress and Maynards Market & Kitchen Tom Heath Nova Home Loans Larry Hecker Hecker & Pew PLLC Chuck Huckelberry Pima County Administrator Lisa Josker Pima County Representative Julie Katsel University of Arizona Fletcher McCusker Rio Nuevo and UAVCF Renee Morton Mordasini Villas and HomeStyle Galleries John O’Dowd Amado and Associates
BOARD MEMBERS Demion Clinco Tucson Historic Preservation Foundation
EX OFFICIOS Melanie Morrison MEB Management Services
Christina Bertrand Southwest Gas Corporation
Stacey Collins Tucson Musicians Museum
Andrew Owens Pueblo Vida Brewing Company
Marcel Dabdoub CID Holdings
Liz Pocock Startup Tucson
Donovan Durband Park Tucson
Zach Fenton ZFI Holdings
Ron Schwabe D-S LLC
Isaac Figueroa BFL Ventures
Chris Squires Ten55 Brewing Company
Steve Kozachik Tucson City Council, Ward 6
Brett Goble City High School
Cameron Taylor Imago Dei Middle School
Glenn Grabski Tucson Convention Center
Bob Vint Vint & Associates Architects, Inc.
Tim Hagyard DNaRC Nancy Johnson, RN, PhD El Rio Health Lee Klein Cox Media Anne Lawrence Holualoa Companies
Michael Ortega City of Tucson, City Manager
Chris Leighton Peach Properties
Barbra Coffee City Manager Representative
Camila Martins-Bekat Tucson Electric Power
Les Pierce Downtown Neighborhoods and Residents Council (DNaRC) Chair
Jeremy Mikolajczak Tucson Museum of Art
Lucinda Smedley TREND Report
Cami Cotton Tucson Museum of Art Representative
Dillon Walker Hydrant
Omar Mireles HSL Asset Management
Art Wadlund Berkadia Real Estate Advisors Kylie Walzak Living Streets Alliance Adam Weinstein The Gadsden Company Zach Yentzer DNaRC
Brent DeRaad Visit Tucson
Diana Amado Tucson City Council, Ward 6 Representative Ted Maxwell Southern Arizona Leadership Council Nicole Barraza Southern Arizona Leadership Council Representative Jane McCollum Marshall Foundation, Main Gate Square Gary Molenda Business Development Finance Corporation Amber Moore-Smith Tucson Metro Chamber Michael Guymon Tucson Metro Chamber Representative
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DOWNTOWN TUCSON BUSINESS IMPROVEMENT DISTRICT 100 N STONE AVENUE, SUITE 101 TUCSON, AZ 85701 DOWNTOWNTUCSON.ORG
@DOWNTOWNTUCSON