The future of news is product.
The News Product Alliance is a community of support and practice for news product professionals and product thinkers. Let’s work together toward a more sustainable and ethical future for the news industry.
Why? Because we all need allies.
Our mission is to elevate the discipline of news product management and expand the diversity of news product thinkers in decision-making roles.
Transform the media industry
We believe news product thinkers — those with the ability to strategically align business, audience, and technology goals while integrating journalism ethics —are key to building innovative, sustainable, and ethical news organizations. The News Product Alliance serves the unique needs of news product professionals while sharing lessons and best practices from other industries.
Find and build a community of change-makers
Our global community connects you with allies to help hone your product thinking skills, grow your career, and provide resources to strengthen the role of product strategy in our industry and your organization.
Diversify news leadership
News organizations need more leaders from immigrant, indigenous, and other marginalized communities. By providing resources and support for a diverse group of individuals across the globe, we will help people from marginalized communities rise in the ranks of organizations and build news products that reach and serve diverse audiences with varied needs.
Support NPA!
As a non-profit organization, we are committed to keeping our community and resources free and accessible for all.
You can help sustain our work by donating today.
We couldn't do it without you.
NPA's work is supported by our 2400+ members across the world, as well as by our funders and partners.
Learn more about 2024 Summit sponsorship opportunities.
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Join our community!
We’re bringing news product professionals together to transform the news media industry.
It’s free to join our community on Slack. Learn more.