Of the 8,300 known animal breeds, 8% are extinct and 22% are in danger of extinction. WWF Chile works constantly to protect the land, air and marine environments and fights every day to reduce the impact and raise awareness about how important it is to take action today.

WWF Chile used augmented reality to bring back iconic animals that were extinct or on the brink of extinction today. And in full quarantine, he launched a mobile web experience called “Footprints of Extinction”.

The site huellasdeextincion.cl gave the opportunity to revive the DODO BIRD, the CLOUDY PANTHER and the GIANT ALCA, being able to learn more about these emblematic animals, what they ate, how they lived and what their natural habitat was.

Results: It is important to remember that Chile was once again in quarantine, which meant that a large part of public places were closed, including educational establishments and recreational and/or cultural places.

During the month of the campaign the following results were achieved:

- The scope of communication during the campaign period reached more than 10 million people (+100% of the target set). - More than 250,000 visits to the website (+1500% of the target set). - More than 15,000 AR interactions with animals (+300% on the target). - Earned media equivalent to more than $100,000. - Commitment rate of 35% (700% above the average rate). - 489 new adherents (+300% over the goal).