London International Awards
2022 Winners and Finalists
Finalist
Digital
UX - User Experience
| Entrant: | R/GA, London/São Paulo |
| Brand: | |
| Title: | "Auditorial" |
| Corporate Name of Client: | |
| Technology Company: | Google, London |
| Charity Company: | Royal National Institute of Blind People (RNIB), London |
| Publisher Company: | The Guardian, London |
| Agency: | R/GA, London/São Paulo |
| Global Chief Creative Officer: | Tiffany Rolfe |
| Executive Creative Directors: | Dan Germain/Nick Pringle/Ilia Uvarov |
| Creative Directors: | Ben Lloyd/Kate Baker |
| Senior Art Director: | Rob Watts |
| Executive Producer: | Jenny Yeung |
| Executive Producer: | Jenny Yeung |
| UX Engineer: | Craig Rodgers |
| Creative Technology Lead: | Ted Wallace-Williams |
| Production Directors: | Heather Hardy/Aisling Cronin |
| Senior Account Director: | Anna Rosenthal |
| Creative Technologist: | Max Wilke |
| Senior Visual Designer: | Andrew Cooke |
| Experience Creative Director: | Scott Shaw |
| Senior Experience Designer: | Gianpaolo Tucci |
| Senior Producer: | Gabriela Simao |
| VP, Technology & Production: | Edson Sueyoshi |
| QA Engineer: | Ana Dias |
| Associate Technology Director: | Eduardo Rodrigues |
| Digital Accessibility Services Company: | AbilityNet, Reading |
| Software Company: | Zoonou, East Sussex |
| Senior Software Engineers: | Thiago Montini/Lucas Cruz |
| Software Engineer: | Christine Kim |
| Associate Software Engineer: | Gabriel Sarti |
Description:
There are 2.2 billion blind and visually impaired people in the world, many of whom find it challenging to access even basic news stories online via assistive technologies.
To prove that inclusive design can enhance a publisher’s storytelling, we collaborated with the RNIB, Google and The Guardian to create ‘Auditorial’—a new approach to online editorial that combines advanced accessibility controls with written articles, visuals, voices and rich spatial audio.