London International Awards
2022 Winners and Finalists
Silver
Health & Wellness - Craft
Art Direction Campaign
Entrant: | Eversana Intouch, New York |
Brand: | TheChrysalisInitiative.org |
Title(s): | "Erase the Line Campaign", "Erase the Line-1", "Erase the Line-2", "Erase the Line-3", "Erase the Line-4" |
Corporate Name of Client: | The Chrysalis Initiative |
Chrysalis Founder: | Jamil Rivers |
Client President: | Jamil Rivers |
Client Account Director: | Jackie Budd |
Agency: | Eversana Intouch, New York |
Agency President: | Angela Tenuta |
Chief Creative Officer: | Susan Perlbachs |
Executive Creative Director: | Nicholas Capanear |
Creative Directors: | Ron Larson/Ivan Blotta/Diana Krulik-Bentzen |
Copywriter: | Sara Blank |
Illustrator: | Luciano Cian |
Agency Producer: | British Randle |
Agency Creative Technologist: | Craig Johnston |
Agency Social Media Directors: | Amanda Owens/Laurie Meeks |
Agency Strategy Director: | John Kenny |
Production Company: | Videocubo.tv, Sao Paulo |
Description:
Black women are 40% more likely to die from breast cancer than white women. In a systemically biased healthcare system, Black women are often dismissed and ignored, and treated with prejudices that keep them from receiving an equitable standard of care.
The Chrysalis Initiative has created the world's first digital platform specifically designed for Black women by Black woman.
It provides them with the tools to recognize and address racism in their cancer care with 1) one on one coaching from other women of color who have not only survived breast cancer themselves but a bias system 2) a unique “Patient Rate the HCP” system that holds a bias healthcare system accountable 3) And a personalized dashboard that keeps track of everything so that over time, consistent engagement reveals sub-standard quality of care and racism within the system.