London International Awards
2022 Winners and Finalists
Bronze
Ambient & Activation
Creative Use of Data
Entrant: | HEREZIE, Paris |
Brand: | L'Observatoire des Inégalités |
Title: | "Monopoly of Inequalities" |
Corporate Name of Client: | L'Observatoire des Inégalités |
Senior Client Brand Manager: | Louis Maurin |
Client Account Manager: | Constance Monnier |
Client Marketing Director: | Tristan Bouvier |
Agency: | HEREZIE, Paris |
Agency Chief Executive Officer: | Andrea Stillacci |
Executive Creative Directors: | Paul Marty/Etienne Renaux |
Creatives: | Leo Michel/Marie Dutech |
Agency Head of TV: | Tanya Kozlova |
Agency Project Manager: | Solene Gonnon |
PR Managers: | Emilie Imbert/Nathalie Roland/Theda Braddock |
Description:
The Monopoly of Inequalities is an educational tool designed by the Observatoire des Inégalités to teach children from the age of 11 about social inequality and discrimination.
This teaching takes the form of a game of Monopoly, a game everybody knows well, but the rules have been replaced by those of our society.
For example, a girl will earn less than a boy when they pass Go, disabled children won’t have access to the stations on the board, children from visible minorities won’t be able to buy property in certain areas, etc.
Each rule is based on real national data gathered by the Observatoire des Inégalités. The Monopoly of Inequalities is intended for teaching staff and has already been introduced in 5000 sessions in schools in France thanks to the support it received from the government and the Paris city council.