SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Bronze
Production & Post-Production
Production Design


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Entrant: Grabarz & Partner, Hamburg
Brand: Dr. Ing. h.c. F. Porsche
Title: "A Tale of Then and Now"
Corporate Name of Client: Dr. Ing. h.c. F. Porsche AG
Chief Marketing Officer: Robert Ader
Client Marketing Director: Marius Kreisle
Client Head of Productmanagement Exclusive Manufaktur Vehicles: Christian Heck
Client Specialist Marketing Communications: Dennis Carlini
Client Marketing Communication Exclusive Manufaktur Vehicles: Eva Rosenberger
Client Manager Product Communication: Ludwig Liptak
Client Director Marketing Communications: Oliver Hoffmann
Agency: Grabarz & Partner, Hamburg
Agency Chief Executive Officers: Reinhard Patzschke/Julica Hauke
Chief Creative Officer: Ralf Heuel
Group Creative Directors: Frederik Wetzel/Ralf Nolting
Creative Directors: Florian Pack/Tim Lehnebach
Copywriters: Oliver Birkmeier/Heiko Thieß/Danijela Savkovic/Isabel Gabor
Art Directors: Linda Plagmann/Hendrik Große/Mike Gajer
Executive Agency Producer: Axel Leyck
Agency UX Designers: Sarah Uphoff/Kathrin Rahn
Agency Account Directors: Sarah Süß/Franziska Lehmann
Agency Account Managers: Carolin Günther/Julica Hauke/Arlinda Ternava
Film Production Company: Markenfilm Hamburg, Hamburg
Director: Jan Wentz
Executive Producer: Acki Heldens
Producers: Tatjana Bolte/Felix Rodewyk
Director of Photography: Ekkehart Pollack
Moving Images: Daniel Wunderer/Ann-Katrin Erich
Styling: Charlotte Chadwick
Final Artwork: Kristen Debrassine
Post-Production Company: INFECTED, Hamburg
Post-Producer: Ulrike Kramer
Editor: Sören Görth
Colorist: Julien Alary
Music Licensing: Spark/Sony Music Publishing/Bosworth Music/Warner Music Group: Assistant Producer: Timon Reidelstürz
Music Performed By: Shirley Bassey

Description:
The new Porsche 911 Sport Classic pays homage to its forefathers from the 60s and 70s, with retro features such as heritage patterns on the interior or rims quoting historic models. The task was to create a launch film for this model encapsulating the retro feeling.

We looked at the most iconic moments from that era – and for this time there might be nothing more iconic than driving on a coastal road at the Côte d’Azur, from your house in the mountains down to the coast. Pure jet set life.

Which is why this became the theme for our film, following the story of a couple in the past and in the present on this iconic drive. The classic 911 meets the new 911, jumping back and forth between the golden years and the present in match cuts that melt together to create a seamless new timeline.

All this accompanied by Shirley Bassey’s iconic song “Love Story (Where do I begin)” and a cinematography quoting films from those glorious decades.

This way, the film merges past and present – just like the 911 Sport Classic does.