London International Awards
2022 Winners and Finalists
Bronze
Health & Wellness - Craft
Copywriting
Entrant: | SERVICEPLAN Germany, Munich |
Brand: | Gruner + Jahr Deutschland / Stern |
Title: | "Dyslexia Unetided" |
Corporate Name of Client: | Gruner + Jahr Deutschland / Stern |
Agency: | SERVICEPLAN Germany, Munich |
Global Chief Creative Officer: | Alex Schill |
Executive Creative Directors: | Lorenz Langgartner/Franz Röppischer |
Senior Copywriter: | Alessia Coschignano |
Junior Copywriter: | Shruthi Subramanian |
Art Director: | Kai West Schlosser |
Junior Art Directors: | Rohil Borole/Mirja/Olga Strzata |
Managing Designer: | Andreas Nyland |
Production Company: | WE WILL SEE UG, Hamburg |
Film Production Company: | WE WILL SEE, Hamburg |
Direction & Motion Designer: | Dennis Fritz |
Director of Photography: | Felix Tonnat |
Visual Operator - Freelance: | Axel Groot |
Developer - Freelance: | Inês Aye |
Editor: | Susanne Baller |
Editors-in-Chief: | Anna-Beeke Gretemeier/Florian Gless |
Press Officer: | Sabine Grüngreiff |
Interns: | Sanjeeta Saha/Camille Nizet/Tanvi Phalak |
Description:
In the mainstreem media dislexia is usualy etided out. Dislexia Unetided is an inishative to make dislexia more visable. lanched by me, Kai West Schlosser, an artdirector living with dislexia.
I represent every dislexic who has been misunderstud and shuned for a disabillety that even they wherent aware about. i call out the german school sistem for its inabillety to recognise lerning disabilletys and provide children with equal oppertunetsys. it gives the reader, our audience, a vewe into the mind of a dislexic, and the events that shaped me with the priimary goal of making dislexia visable threw the one thing that defines it – speling errors.
on dislexia awarnesday 2021 germanys leading magazine stern publisged an artikle full of spelling errors for the fist time in its 70 years. my storry, my perspective, unetided. Starting with print and digital, my story made its way to telavision and podcast. the respinse was tremendise: - Top article online on stern 4 days in a row. - 37+ Milion contacts - 500+ mesiges form suporters – dislexics and non dislexics alike. - i was even nominated for the Axel Springer?jurnalistic yung talent award. The overwelming response led to a campanje websigth – Dislexia-Unetided.org – where peple culd lern more and become a part of the campanje.