London International Awards
2022 Winners and Finalists
Silver
Production & Post-Production
Direction
Entrant: | NORD DDB & Klarna, Stockholm |
Brand: | Klarna |
Title: | "Get Smoooth Again" |
Corporate Name of Client: | Klarna |
Agency: | NORD DDB, Stockholm |
Production Company: | Caviar London, London |
Description:
Sweat pants, dirty t-shirts and worn-down slippers. Needless to say, the pandemic has had a terrible impact on the way we dress.
To mark Klarna’s shift from a smoooth payment provider to a smoooth shopping platform, we launched "Get Smoooth Again," a global campaign aimed to inspire consumers to rediscover their sense of style, post-pandemic.
After spending almost two years in fashion hibernation and lock-down looks, the world is finally emerging from the pandemic.
People are adjusting to switching their sweatpants for real pants – famed rapper and fashion icon A$AP Rocky included. So, who better to encourage people to drop their lock-down looks than A$AP Rocky, a huge global trendsetter and fashion taste-maker.