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London International Awards

2022 Winners and Finalists

Silver
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Entrant: NORD DDB & Klarna, Stockholm
Brand: Klarna
Title: "Get Smoooth Again"
Corporate Name of Client: Klarna
Agency: NORD DDB, Stockholm
Production Company: Caviar London, London

Description:
Sweat pants, dirty t-shirts and worn-down slippers. Needless to say, the pandemic has had a terrible impact on the way we dress.

To mark Klarna’s shift from a smoooth payment provider to a smoooth shopping platform, we launched "Get Smoooth Again," a global campaign aimed to inspire consumers to rediscover their sense of style, post-pandemic.

After spending almost two years in fashion hibernation and lock-down looks, the world is finally emerging from the pandemic.

People are adjusting to switching their sweatpants for real pants – famed rapper and fashion icon A$AP Rocky included. So, who better to encourage people to drop their lock-down looks than A$AP Rocky, a huge global trendsetter and fashion taste-maker.