London International Awards
2022 Winners and Finalists
Regional Post-Production Company of the Year: North America
Company 3
Bronze
Music & Sound
Music Adaptation - Song
Entrant: | Deloitte Digital, New York |
Brand: | CSAA Insurance Group |
Title: | "Bring Me To InsurAAAnce" |
Corporate Name of Client: | CSAA Insurance Group |
Chief Marketing Officer: | Linda Goldstein |
Client Account Manager: | Stephanie Fitzgerald |
Senior Director, Creative & Strategy: | Carrie Hack |
Agency: | Deloitte Digital, New York |
Chief Creative Officer: | Leslie Sims |
Executive Creative Director: | Elaine Cox |
Deloitte Digital US Heads of Creative, Brand & Advertising: | Milton Correa/Jones Krahl |
Associate Creative Directors: | Lora Faris/Zac Carroll |
Executive Agency Producer: | Daniel Roversi |
Deloitte Digital Director of Studio Production: | Richard Quan |
Deloitte Digital Principal: | Kevin Sharps |
Agency US Head of Client Engagement: | Lauren LaValle |
Agency Strategy Director: | Jen Watts-Welsh |
Agency Media Supervisor: | Andrew Suliteanu |
Agency Group Account Director: | Mila Babrikova |
Agency Account Director: | Matt Porter |
Production Company: | Radical Media, Los Angeles |
Production Company President: | Frank Scherma |
Director: | Dave Meyers |
Executive Producer: | Jim Bouvet |
Producer: | Lisa Brugliera |
Director of Photography: | Sebastian Blenkov |
Line Producer - Division Films: | Benjamin Begovic |
Producer - Division Films: | Rok Bukovec |
VFX Company: | Jamm Visual, Los Angeles |
VFX Supervisors: | Jake Montgomery/Zac DeMaria |
VFX Company Executive Producer: | Asher Edwards |
VFX Producers: | Justine Pregler/Mike Wigart |
Lead Artist: | Ben Martin |
Flame Artists: | Bennoit Mannequin/Paul Downes/Tim Robbins |
VFX Companies CG Artists: | Yu Fujii/Connie Ho/Fred Hopp/Jaguar Lee |
VFX Company Set Supervisor: | Patrick Munoz |
Edit Facility: | Cabin Editorial, Los Angeles |
Editors: | Greg Scruton/Alvaro Del Vale |
Assistant Editor: | Eddie Mikasa |
Editorial Executive Producer: | Adam Becht |
Editorial Producer: | Sarah Cassell |
Color Company: | Company 3, Los Angeles |
Colorist: | Stefan Sonnenfeld |
Sound Design Company: | Barking Owl, Los Angeles |
Sound Design Company Creative Director: | Kelly Bayett |
Sound Design Executive Producer: | Ashley Benton |
Sound Design Company Music Arranger: | Ethan Walter |
Sound Designer: | Elizabeth McClanahan |
Music Production Company: | Premier Music Group, Los Angeles |
Music Supervisor: | Aaron Mercer |
Music Arranger: | Brian Canning |
Music Composers: | Amy Lee/Ben Moody/David Hodges |
Performers: | Rory Kinnear/Casey Alexander/Emily Tully |
Voice-Over: | Anthoula Katsimatides |
Description:
CSAA Insurance Group’s campaign aims to overcome a lack of AAA Insurance product awareness by using the campaign theme, “It’s not insurance, it’s insur-aaa-nce.”
We utilized a famous song and changed the lyrics to incorporate ‘insur-aaa-nce’ and make it sticky. This film replicates the vibe of Evanescence’s hit song ‘Bring Me To Life’ in note-perfect parody.