London International Awards
2022 Winners and Finalists
Regional Radio & Audio Company
of the Year: Australia and New Zealand
Eardrum, Sydney
Silver
Radio & Audio
Original Music
Entrant: | Eardrum, Sydney |
Brand: | Belong |
Title: | "A Love Song to the Internet" |
Corporate Name of Sponsoring Client: | Belong |
Head of Global Brand Marketing: | Kelly Schulz |
Senior Brand Managers: | Leanne Boyd/Clare Taylor |
Media Company: | OMD, Sydney |
Agency: | Howatson+Company, Sydney |
Agency Chief Executive Officer: | Chris Howatson |
Executive Creative Director: | Gavin Chimes |
Senior Copywriter: | Jared Wicker |
Senior Art Director: | Elaine Li |
Agency Head of Production: | Holly Alexander |
Production Company: | Eardrum, Sydney |
Production Managing Director: | Ralph van Dijk |
Senior Producer: | Lesley Chambers |
Production Companies Script Writer(s): | Andy Hopkins/Ralph van Dijk |
Scored By: | Andy Hopkins |
Music Composers: | Andy Hopkins/Ralph van Dijk |
Music Lyricists: | Andy Hopkins/Ralph van Dijk |
Music Performed By: | Andy Hopkins |
Song Title: | A Love Song to the Internet |
Voice-Over: | Lee Perry |
Description:
The Beatles knew how to write a great 2 minute love song, but they weren’t available. Instead, we recruited Andy Hopkins, the mystery man responsible for co-writing and producing many of the most tender hits on Australian radio.
The song itself takes us on a journey of emotions, from its intimate piano intro, into a stirring trap beat chorus with an unforgettable hook (or should that be ear worm?).
The end result was the most un-advertising ad on radio.