SELECT WINNERS YEAR

London International Awards

2022 Winners and Finalists

Bronze
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Entrant: Leo Burnett Australia, Australia
Brand: Suncorp
Title: "One House To Save Many"
Corporate Name of Client: Suncorp Group
Global Chief Marketing Officer: Mim Haysom
Head of Global Brand Marketing: Rapthi Thanapalasingam
Client Account Manager: Travis Hughes
Client Marketing Director: Jade Thomas
Agency: Leo Burnett Australia, Australia
Agency Chief Executive Officer: Emma Montgomery
Chief Creative Officer: Jason Williams
Executive Creative Director: Andy Fergusson
Creative Directors: Malcolm Caldwell/Ian Broekhuizen
Copywriter: Marijke Spain
Art Director: Eric Franken
Agency Head of Production: Adrian Jung
Agency Producers: Lucy Appleyard/Ronald Regis/Chloe Burns
Agency Digital Director: Afshin Saffari
Agency Digital Producers: Janifer Wong/Keong Seet
Agency Creative Technologists: Laurent Marcus/Chris Jovanov
Agency Content Manager: Dan Crozier
Agency Project Manager: Erin Stace
Agency Group Account Director: Grace Vizor
Agency Account Managers: Shae Jones/Kim Thompson
Agency Account Team: Sidonie Young
Agency Planning Director: Graham Alvarez
Agency Planner: Abigail Dubin-Rhodin
Production Company: Revolver, Sydney
Production Managing Director: Michael Ritchie
Executive Producers: Pip Smart/Jasmin Helliar
Producer: Alex Kember
Post-Production Company: The Glue Society Studios, Sydney
Post-Producer: Scott Stirling
3D Artist: Cameron Robertson
Flame Artist: Viv Baker
Editors: Luke Crethar/Alexander Harrod/Paul Bruty
Colorist: Andy Clarkson
Sound Design Company: Otis Studios

Description:
Each year, hundreds of thousands of Australian homes are destroyed or damaged by extreme weather. And each year nothing changes. We just pick up the pieces, rebuild the same way, and hope it won’t happen again.

The only way to change this cycle of destruction and heartache, is to completely change the way we build our homes.

‘One House To Save Many’ is the world’s first home designed, scientifically tested, and built to withstand cyclones, floods and bushfires.

To create it, we brought leading experts in home resilience together for the first time. Combining their knowledge to create groundbreaking resilience features. Like mesh screens to protect against fire and debris. Water diverting retaining walls. And air pressure relief systems to prevent cyclone damage.

But it wasn’t enough to just design a house that could withstand the perils. It was important to make sure it was aesthetically appealing, affordable to build, and would be liveable in Australia’s often harsh climate. The inspiration was a piece of classic Australian architecture,

‘The Queenslander’. This common Australian style of home has a second floor living area to protect against flooding, and wrap around balconies to create shade and air flow. We consider the ‘One House’ to be a ‘Queenslander 2.0’.

The project launched with a national ad campaign and prime time documentary. The learnings from One House were then made available to the public and presented to government institutions and national building companies.

This wasn’t just about building One House, it was about changing the way we build every house.