London International Awards
2022 Winners and Finalists
Silver
Transformative Business Impact
Customer Experience
Entrant: | Ogilvy, La Paz |
Brand: | Blink |
Title: | "Mobile ATMs" |
Corporate Name of Client: | Soulftware Corporation |
Chief Marketing Officer: | Martín Villegas Ovando |
Agency: | Ogilvy , La Paz |
Agency President: | Henry Medina |
Agency Creative Chairman: | Henry Medina |
Chief Creative Officer: | Henry Medina |
Agency Head of Art: | Gerson Chávez |
Agency Graphic Designer: | Germán Pongo |
Production Company: | Makina Films, Santa Cruz |
Production Managing Director: | Pedro Pablo Escobar |
Director: | Julio Barragán |
Producer: | Dominga Guachalla |
Director of Photography: | Sebastián Fernández |
Production Designer: | Mariana Sandoval |
Post-Producers: | Javier Cabrera/Marco Calabi/Paulo Arispe |
Sound Design Company: | Sounder Studios, La Paz |
Sound Design Executive Producer: | Jose Antonio Bernedo |
Written Brief:
Blink is both a business and a social solution since we wanted to put and end to a big inequality.
With this fintech startup we want to make cash more available on the go. Our idea is to use taxis and delivery motorcycles to deliver cash.
The purpose is for Blink’s system to expand the number of ATMs in the country nearly twenty-fold generating a massive financial inclusion because there are only 42 ATMs for every 100,000 people and they are only located in the most privileged neighborhoods.
Latin America was the only region where the use of cash grew during the pandemic so we needed a ground-breaking solution.