London International Awards
2022 Winners and Finalists
Bronze
Transformative Business Impact
Government and Citizen Experience
| Entrant: | Grey London, London |
| Brand: | Brook |
| Title: | "Never Sent Without Consent" |
| Corporate Name of Client: | Brook |
| Agency: | Grey London, London |
| Agency Creative Chairman: | Javier Campopiano |
| Worldwide Chief Creative Officer: | John Patroulis |
| Chief Creative Officer: | Laura Jordan Bambach |
| Executive Creative Director: | Celeste Dalairac |
| Creative Director: | Vanessa Robinson |
| Creatives: | Orla O'Connor/Daisy Bard |
| Agency Producers: | Maxine Hose/Michelle Kasper/Lucy Edwards |
| Agency Chief Technology Officer: | Peter McKenzie Jones |
| Agency Account Directors: | Becky Devereux Pile/Genevieve Jayasekera/Rob Gray/Beatrice Clarke |
| Agency Planning Director: | Donna Yan |
| Production Company: | Jelly London |
| Editor: | Ollie Flux |
| Designers: | Stuart Leung/Steve Price/Natalie Shortt/Paul Robertson |
| Illustrator: | Genie Espinosa |
Written Brief:
There’s a cyberflashing epidemic in the UK. 48% of women, 24% of men aged 18–24 and 76% of girls under 18 yrs have been cyberflashed (sent an unsolicited nude or ‘d**k pic’) with the issue “disproportionately affecting women and girls”. (UN Women UK).
In 2019, incidences of cyberflashing on London trains increased by 94% (British Transport Police). In the 2020 lockdown, incidences of explicit images being sent non-consensually increased by 87% (Revenge Porn Helpline UK). While flashing someone your private parts in real life was illegal, cyberflashing wasn’t.
There had been numerous calls for the law to be changed, but the government were apathetic because ‘cybercrimes’ were more easily dismissed than ‘real’ crimes.
Our objective was to make cyberflashing illegal and to do that, we needed to show just how real and damaging cyberflashing was.