London International Awards
2022 Winners and Finalists
Gold
Ambient & Activation
Direct Marketing - Consumer
Entrant: | DAVID Madrid, Madrid |
Brand: | Activision |
Title: | "Scratchboards" |
Corporate Name of Client: | Activision |
Chief Marketing Officer: | Fernando Machado |
Client Chief Creative Officer: | Pelle Sjoenell |
Client Digital Marketing: | Oliver Cook |
Client Product Management: | Joyce Chang |
Client Public Relations: | Katy Marshall |
Agency: | DAVID Madrid, Madrid |
Global Chief Operating Officer: | Sylvia Panico |
Global Chief Creative Officer: | Pancho Cassis |
Executive Creative Directors: | Saulo Rocha/André Toledo |
Copywriter: | Guilherme Pinheiro |
Art Directors: | Pedro Gabbay/Rafael Ochoa/Camilo Jiménez |
Agency Heads of Production: | Brenda Morrison Fell/Alejandro Falduti |
Agency Producers: | Thiago Zveiter/Santi Lardin |
Agency Account Supervisor: | Irene León |
Agency Group Account Director: | María García Herranz |
Production Company: | 900 Films |
Director: | Jared Prindle |
Producer: | Galina Cooper |
Director of Photography: | Cameron Sanchez |
Gaffer: | Chris Andrus |
Key Grip: | James Allen |
Swing: | Dylan Melly |
VTR/Stream: | Rico Molder |
HMU: | Prell Chaurusanti |
Location Manager: | Cierra Javier |
Editor: | Cristian Migueliz |
Photography Studio: | The Producer |
Photographer: | Davit Ruiz |
Photography Studio Executive Producer: | Irene Paz |
Photography Producer : | Leti Duarte |
Illustration Company: | DAVID Madrid |
Illustrators: | Fabio Vido/Pedro Gabbay/Rafael Ochoa |
Creative Lead Bait Shoppe: | Evan Starkman |
Lead Producer Bait Shoppe: | Remy Groh |
Content Bait Shoppe: | Keith Brady |
Fabrication Lead Bait Shoppe: | Remy Groh |
Design Bait Shoppe: | Madelyn Veller |
Account Support Bait Shoppe: | Alyson Galuppo |
Personal Assistant: | Alim Ahamad |
Board Production Company: | Bait Shoppe, Los Angeles |
Description:
In skateboarding, the more you skate and slide, the more you scratch your board. So, by tapping into this insight, we partnered with Birdhouse and created the Scratchboards: limited-edition decks inspired by lottery scratchcards.
They have everything a scratchcard should have: metallic colors, lucky charm symbols, good-luck sayings and, last but not least, hidden prizes.
With special paint, we created a top layer that can be scratched off to reveal a hidden second layer with in-game reward codes on it. So, the more you skate, the luckier you get.
Three different deck designs. One perfect skater to launch it: Tony Hawk.