London International Awards
2022 Winners and Finalists
Regional Agency of the Year: Europe
DAVID Madrid, Madrid
Silver
Radio & Audio
Campaign
| Entrant: | DAVID Madrid, Madrid |
| Brand: | Burger King |
| Title(s): | "Mom But Not His Mom", "Did He Upgrade or Downgrade", "Unsustainable Children" |
| Corporate Name of Sponsoring Client: | Burger King |
| Global Head of Brand Marketing: | Iwo Zakowski |
| Client Global Director of Communications: | Andrea Beer |
| Global VP Burger King Marketing: | Sabrina Ferretti |
| Chief Marketing Officer Burger King Spain: | Paco Recuero |
| Marketing & PR Burger King Spain: | Borja Moya |
| Client Chief Brand Officer: | Antonio Brandao |
| Agency: | DAVID Madrid, Madrid |
| Global Chief Operating Officer: | Sylvia Panico |
| Global Chief Creative Officer: | Pancho Cassis |
| Executive Creative Directors: | Saulo Rocha/André Toledo |
| Creative Directors: | Sébastien Rouvière/David Krueger |
| Associate Creative Directors: | Pedro Sattin/Ana Martin |
| Copywriters: | Sébastien Rouvière/David Krueger |
| Art Director: | Pedro Sattin |
| Agency Head of Production: | Alejandro Falduti |
| Agency Account Executive: | Sebastian Gancarz |
| Agency Account Supervisor: | Irene León |
| Agency Group Account Director: | Lucila Mengide |
| Agency Account Director: | María García Herranz |
| Production Company: | Blur |
| Director: | Biceps |
| Executive Producers: | Mario Fornies/Sete de Ledo |
| Producer: | Aldo Guenter |
| Production Project Manager: | Miguel Aguirre |
| Executive Producer - We Are Sicarios: | Joao Luz |
| Assistants - We Are Sicarios: | Kao Moraes/Renan Moraes |
| Operations - We Are Sicarios: | Lindin Lima |
| Music Production Company: | Pickle Music |
| Music Executive Producer: | Olivia López |
| Music Composers: | Pablo Díez/Sebastian Merlín/Alexis Estiz |
| Performers: | Edward Robinson/Miguel Angel Jenner/Nuno Barbosa |
Description:
The world keeps getting more and more confusing. And so does Burger King’s menu. After introducing a confusingly tasty Whopper without beef, the brand is now rolling out chicken nuggets… without chicken?!
In these radio spots, a voice over makes a series of observations and ironic comments about all these little relatable things about life that are just very confusing.
Each spot tackles a specific topic like parenting, the environment, or phones. At the end of his monologue, the narrator concludes by adding one more confusing example to the list: Burger King’s new chicken nuggets… which now come without chicken.