London International Awards
2022 Winners and Finalists
Bronze
Ambient & Activation
Creativity in Commerce
| Entrant: | VMLY&R Commerce, New York |
| Brand: | Oreo |
| Title: | "Oreo Stuf Scan" |
| Corporate Name of Client: | Mondelez |
| Media Company: | VaynerMedia, New York |
| Agency: | VMLY&R Commerce, New York |
| Global Chief Creative Officer, VMLY&R: | Debbi Vandeven |
| Global Chief Creative Officer: | Manuel Borde |
| Executive Creative Director: | Chad Ingram |
| Group Creative Directors: | Ben Griffiths/Jeremy Ruiz/Oswaldo Sa |
| Creative Directors: | Kevin Frank/Jowita Kostek/Federico Mariani/Alberto Triana/Will Wilson |
| Agency Motion Designers: | Dariel Bogota/Jonhatan Bolivar/Lucas Pimenta |
| Agency Chief Technology Officer: | Ivan Mayes |
| Agency Associate Director Project Management: | Thomas Mercurio |
| Agency Managing Director: | Annette Fonte |
| Agency Account Executives: | Lauren Blass/Tony Brost/Yue Yu |
| Agency IT Director: | Michael May |
| Agency Global Creative Coordinators: | David Cofrancesco/Philip Nash |
| Production Company: | Sonido Antro, Miami |
| Music Director, Sonido Antro: | Lucas Duque |
| Music Composer & Producer, Sonido Antro: | Mateus Latge |
| Production Project Manager: | Vanessa Cirillo |
| Illustrator: | Romulo Pinheiro |
Description:
Cookie sales experienced tremendous momentum during the well-known Pandemic Stock-ups that drove consumers to focus on availability and routine, at a cost to emotional benefit and brand differentiation.
No wonder post-2020 was seeing declines of up to 18% in the cookie category.
How could Mondelez help raise the entire category back up again as a brand leader, especially with a newly health-aware shopper? Our task was to customize a plan that would increase overall HHP for the cookie category while also growing trip incidence, with Gen Z+Millennial consumers as our core growth drivers.
Oreo Stuf Scan. A Retail promotion that turns every Oreo sneaker into an Oreo cookie coupon.
A fun and engaging activation that cements Oreo’s position in culture, making us top-of-mind and creating mechanisms for immediate conversion and shop-ability within the experience itself.