London International Awards
2022 Winners and Finalists
Bronze
Production & Post-Production
Direction Campaign
| Entrant: | AIRBAG, Sydney/Melbourne |
| Brand: | Bonds - Bonds Total Package |
| Title(s): | "A Portfolio For Your Assets", "A Tacklebox For Your Tackle", "A Wine For Four Pinot", "A Bento Box For Your Three-Piece Sushi", "A Game Plan For Your Boys" |
| Corporate Name of Client: | Bonds |
| Head of Global Brand Marketing: | Kelly McBride |
| Senior Client Brand Manager: | Edwina Moller |
| Client Marketing Manager: | Kedda Ghazarian |
| Media Company: | OMD, Melbourne |
| Media Agency Business Director: | Laura Nathan |
| Media Agency Strategist: | Susie Wall |
| Media Agency Account Director: | Camilla Wallace |
| Media Agency Account Manager: | Michael Gregory |
| Media Agency Account Executive: | Amy Hallinan |
| Media Agency Trading Manager: | Tilly Johnstone |
| Media Agency Trader: | Spencer Egan-Tanner |
| Media Agency Activation Account Manager: | Lisa Lee |
| Media Agency Assistant: | Kailam Dirckze |
| Agency: | Special Australia, Sydney |
| Agency Chief Executive Officers: | Lindsey Evans/Cade Heyde |
| Worldwide Chief Creative Officers: | Tom Martin/Julian Schreiber |
| Creative Directors: | SIan Binder/Lea Egan |
| Creatives: | Simon Dalla Pozza/Lewis Aramayo |
| Agency Team Lead: | Georgia Newton |
| Art Director - Freelance: | Banjo Fitzsimon |
| Senior Agency Producer: | Sophie Simmons |
| Agency Stills Producer: | Emily Willis |
| Agency Head of Strategy: | Rebecca Stambanis |
| Agency Brand Strategist: | Jack Gilbert |
| Agency Strategy Director: | Nathan Rogers |
| Agency Business Director: | Michelle Braslin |
| Agency Business Managers: | Phoebe Peralta/Timmi Tsapaliaris |
| Production Company: | AIRBAG, Melbourne/Sydney |
| Managing Partner: | Adrian Bosich |
| Director: | Ariel Martin |
| Executive Producers: | Alex Tizzard/Martin Box |
| Producers: | Christine Tan/Fiona Pakes |
| Director of Photography: | Tim Tregoning |
| Production Project Manager: | Jo Messina |
| Post-Production Company: | White Chocolate, Sydney |
| Edit Facility: | White Chocolate, Sydney |
| Editor: | Charles Ivory |
| Online Edit: | Ben Eagleton |
| Color Company: | White Chocolate, Sydney |
| Colorist: | Ben Eagleton |
| Design: | Keir Vaughan/Bella Plush |
| Stills - B&A: | Daphne Nguyen |
| Retouching - Visual Thing: | Ashley Peat |
| Sound Design Company: | Rumble Studios, Sydney |
| Sound Design Executive Producer: | Michale Gle |
| Sound Engineer: | Cam Milne |
Description:
A sushi chef, an expert fisherman, a property advisor, and former AFL coach Kevin Sheedy, are amongst five industry experts enlisted to explain and espouse the benefits of ‘protecting your assets’, ‘maintaining your tackle’, and ‘winning the ball game’ in this campaign for Bonds Total Package via Special Australia.
The campaign launches Bonds’ newest game-changing innovation in men’s undies, Bonds Total Package.