In December 2021, Stephen Curry was closing in on the world record for 3-point shots. Under Armour planned to launch a highly anticipated sneaker in celebration of this incredible accomplishment, but unfortunately the global supply chain problems meant the shoe would not reach the market in time.

While the world watched in awe as Stephen “changed the game for good,” our task was to do something that lived up to the stature of this moment and drove the brand back into a leadership role in culture. In the process, we created an entirely new revenue stream for the brand.

Just as Stephen Curry was changing the game of basketball for good, we changed the metaverse for good by launching the Genesis Curry Flow as the first wearable a player can take with them as they move and play from one gaming platform to another.

We sold the NFTs for $333, meaning buyers paid cash to purchase their digital shoe rather than cryptocurrency — creating an opportunity for new adopters to join the metaverse.

We launched 2,974 unique NFTs in five discrete rarities, each one coming with a “shoe locker” where we designed the Genesis Curry Flow into the unique languages of the leading metaverse platforms of Decentraland, The Sandbox, Gala Games and RKL.

The locker connected directly to the platforms, meaning that for the first time, the game player could enter the distinct worlds with the same unique sneaker, changing the game and the metaverse for good.